THE AFC ANNOUNCES THE WINNERS OF THE 1ST-EVER AFC FOODIE FACE-OFF COMPETITION

The Asian Food Channel Awards Grand Prizes to Three Lucky Winners of AFC’s First Facebook-Driven Cooking Competition! 4th July 2013, Malaysia – On Saturday, 29th June 2013, the Asian Food Channel (AFC) held the final round of their first-ever “AFC Foodie Face-Off” cooking competition at The Cooking House, Desa Sri Hartamas. Organized by the Asian Food Channel which is part of the Scripps Networks family of lifestyle networks and Asia’s first and only 24 hour regional food and lifestyle channel, the event was a groundbreaking success which saw the top 20 finalists battling it out using their culinary skill to win the top three prizes worth over RM10,000!

Joining the 20 contestants were well-loved AFC celebrity chefs from Malaysia, Sherson Lian of AFC Original Production, Great Dinners Of The World and programme, 5 Rencah 5 Rasa and Anis Nabilah, star of Icip Icip which airs on AFC. Both chefs were invited as honorary guest judges of the event and were delighted to witness such a wide range of skillfully prepared dishes cooked creatively by Malaysia’s very own home chefs. Out of the two dishes prepared that day, one dish required contestants to use a secret ingredient – Kellogg’s cornflakes!

Ms. Connie Chew, who created an innovative dish named “One 'MOUTH'ful” was crowned the winner of the competition and took home a grand prize worth over RM 5000. Ms. Hoe Han Ker came in second with his “Nyonya Fusion Celebration Satay” and won RM 3000 worth of prizes. Mr. Nicholas Seng Mun Hung grabbed the third prize worth RM 2000 for his creative interpretation of a Rendang Ayam with Crepes. All grand prizes were inclusive of Tefal cooking ware and a Nikon camera. Participants in the running also stood a chance to win the “Kellogg’s Most Creative Dish”, to take home a consolation prize provided by Kellogg’s Asia Marketing Inc. worth RM 500. Ms. Nora Bakar was the lucky participant who won this prize with her special Square Crispy Cornflakes. All participants were provided with goodies bags that were proudly sponsored by Alif, Kellogg’s and Tefal.

By Connie Chew

By Hoe Han Ker

By Nicholas Seng

By Nora Bakar

The “AFC Foodie Face-Off” is an initiative created in partnership with Groupe SEB Malaysia Sdn. Bhd. – Official Cooking Partner (Tefal), Kellogg Asia Marketing Inc. – Official Cereal Partner, Nikon (Malaysia) Sdn Bhd – Official Imaging Partner, Sime Darby Foods & Beverages Marketing Sdn Bhd – Official Cooking Oil Partner (Alif), and The Cooking House – Official Venue Sponsor.

Look out for the next leg of the “AFC Foodie Face-Off” competition to be held in Singapore at the end of the year.

For more information about the “AFC Foodie Face-Off”, please visit the AFC Facebook page (www.facebook.com/asianfoodchannel).

About Asian Food Channel
The Asian Food Channel (AFC) is the region’s first 24-hour food channel dedicated to airing the best food and lifestyle programming from around the region and the world.

Based in Singapore, AFC’s wide Asian distribution footprint covers twelve territories and 130 million viewers, on basic tiers of all the major pay TV platforms across Asia.

The channel leads the ratings in its territories, regularly achieving the #1 lifestyle channel in terms of popularity and loyalty. It has achieved a broad following from young teenage food lovers and empty nesters to trendy urban females and aspiring male chefs.

AFC’s online presence supports the channel with programme information, recipes, original content and an e-commerce store. As such AFC regularly executes 360 degree advertising and marketing campaigns and solutions for leading FMCG, Financial and Travel brands.

AFC broadcasts on:
- Astro Channel 703 (Malaysia and Brunei)
- StarHub Channel 435 (Singapore)
- First Media Digital 1 Channel 76 (Jakarta, Indonesia)
- TelkomVision Channel 116 or Channel 401 (Groovia TV) (Jakarta, Indonesia)
- Indovision Channel 240 (Jakarta, Indonesia)
- Aora TV Channel 318 (Jakarta, Indonesia)
- Nexmedia 210 (Jakarta, Indonesia)
- Topas TV Channel 302 (Jakarta, Indonesia)
- now TV Channel 527 (Hong Kong)
- Skycable Channel 22 (Philippines)
- Dream Satellite Channel 27 (Philippines)
- Cignal Channel 26 (Philippines)
- Univision Channel 84 (Mongolia)
- PPCTV Channel 22 (Wireless) or Channel 7 (Digital) (Cambodia)
- C-Skynet Channel 59 (China)
- CTH Channel 99 (Thailand)
- MOD Channel 90 (Taiwan)
- TV-ing (Korea)
Please visit www.asianfoodchannel.com for more information.
AFC is a subsidiary of Scripps Networks Interactive.

About Scripps Network Interactive
Scripps Networks Interactive is one of the world’s leading developers of lifestyle-oriented content for television and the Internet, generating more than 2,000 hours a year of original on-air programming. The company’s television programming can be seen in 170 countries across all seven continents. Its media portfolio includes popular U.S. lifestyle and Internet brands HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and country music network Great American Country.

For more information, please contact:
For the Asian Food Channel
ALICE GEORGE COMMUNICATION
Public Relations, Communication & Event Counsel
B-10-3, Tiara Faber, 456, Jalan Desa Utama, Taman Desa, 58100 Kuala Lumpur, Malaysia.
Tel:+603 7620 9917
Fax:+603 7620 9918
www.agcomm.com.my

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