Everyday Food I Love

23rd December 2022, KUALA LUMPUR – Chinese New Year (CNY) is a time full of hopes for prosperity, happiness and reasons to celebrate. Tiger Beer is roaring into the Chinese New Year with a renewed spirit with its ‘Cheers to Bold Beginnings’ campaign. The notion is all about celebrating moments of reflection, as we recognize our past courage while gearing up for a bolder tomorrow. Tiger wants its fans to uncage the spirit of “Gan Gan Chong” with the boldness to break through with courage as we march into the Year of the Rabbit with its exciting activities, promotions and giveaways.

18th December 2022, KUALA LUMPUR – Throughout the football season, Tiger paid homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer, Son Heung-min. With Son’s incredible story of defying challenges, Tiger also encouraged Malaysian fans to boldly live their dreams, no matter the obstacles that stand in their way.

Kuala Lumpur, 1st December 2022 - Guinness Malaysia's immersive and experiential 'House of Guinness: Discover the Innovation of Guinness Draught in a Can' has brought home three awards from the prestigious Advertising & Marketing’s (A+M) Marketing Excellence Awards Malaysia 2022 held at the Hilton Kuala Lumpur on 25th November.

From a selection of cupcakes, macarons to cakes and brownies, covered with festive Christmas decorations, local brand Elevete Patisserie has elevated its seasonal collection with more delicacies options to choose from. Available from now until 30 December 2022, customers can look forward to an array of options for gift giving, year-end gatherings or simply for self-indulgence.

Kuala Lumpur, Malaysia - 1 December 2022: The Season's greetings night preview was filled with a long list of mouth-watering dishes to reflect the festive mood and cheeriness of all our guests. Our signature dish for this year is the highlight of "Novo Beef Wellington with fond de veau, beef cured salmon and roasted leg of lamb".

23rd November 2022, KUALA LUMPUR – Excitement is in the air this football season, and Tiger wants to pay homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer, Son Heung-min. Son’s incredible story of defying all challenges to become the first Asian player to ever win Premier League’s Golden Boot resonates well with the brand. Tiger believes everyone has an inner tiger ready to be uncaged. An inner tiger who has the power to boldly defy all odds and live their dreams, no matter the obstacles that stand in the way.

Kuala Lumpur - November 2022.  Finally! Once again, it is the season for gingerbread houses, glittering lights, gathering with your loved ones, and spreading positive vibes! Make this an ultimate celebration with a warm reunion at one of the city's highest restaurants - TRACE, located on the 40th floor of  Element Hotel Kuala Lumpur surrounded by unobtrusive views of the stunning cityscape of Kuala Lumpur.

5th November 2022, KUALA LUMPUR – Guinness Malaysia revolutionised consumer experience with the launch of House of Guinness in July, an avenue for fans to discover the innovation of Guinness Draught in a Can. In conjunction with the International Stout Day celebration this year, the brand is bringing the House of Guinness back, and this time with the concept of #ItIsAMatterOfTaste, highlighting Guinness products and the magic behind them. Fans who sign up for the experience at www.houseofguinness.my are in for a treat as they get to redeem complimentary Guinness and exclusive merchandise at the festival happening at Piazza, Pavilion Bukit Jalil on the weekends of 5th and 6th November as well as 12th and 13th November. The fun begins as they step foot at the festival and begin exploring the different zones, uniquely created to depict the features of Guinness that make it the most loved stout brand among drinkers. The sensorial zones – roasted barley, hops, nitrogen, and widget zones - a

28th October 2022, KUALA LUMPUR – After two years, the Tiger Street Food Festival is back on-ground and this time with maze-like alleyways and curated experiences for fans to enjoy an elevated street food experience. Tiger has gone all out to provide an authentic but innovative experience leading up to the festival beginning with the launch of the Hottest Hunt microsite in September. Fans came together to recommend the hottest street food spots and contributed to creating a directory of bold street food dishes to try with approximately 1,000 pins dropped to date. Some of the local favourites from the directory will be featured at this year’s Tiger Street Food Festival kicking off today for two weekends – 28th to 30th October and 4th to 6th November, from 4pm to 12am at Factory 19, Seksyen 19 in Petaling Jaya. Guests will be able to check out four different areas - Wai Sek Kai, Lucky Lok Lane, Spicy Alley, and The Basement - each with its own set of unique street food vibe personalities

10th November 2022, KUALA LUMPUR – Guinness Malaysia has officially launched its first-ever flagship outlet, Arthur’s Storehouse, in Malaysia at Pavilion, Kuala Lumpur. Arthur’s Storehouse is not just any bar - fans can enjoy the true Guinness experience alongside an impressive Guinness-infused food and cocktail menu and exclusive merchandise imported from the Dublin Storehouse . At the launch, members of the media were treated to an array of curated experiences by the world’s no. 1 stout to tantalise the senses and were some of the first to experience the magic of the flagship outlet. They sampled a unique menu curated and enjoyed live performances by local bands. The flagship outlet with its elevated décor is decked out to give lovers of the brand the experience of the Dublin Storehouse with a history wall, photography corner, a Guinness bar, and dining area, as well as a lounge all designed in the distinct colours and feel of the brand. There, fans can check out the Guinness history

Pan Pacific Retail Management (Malaysia), led by President Satoshi Machida, opened J ONETZ by DON DONKI® at Sunway Pyramid on November 1, 2022. DON DON DONKI has been expanding the Japanese brand's specialty concept store in countries such as Malaysia, Singapore, and Hong Kong. Their latest outlet at Sunway Pyramid covers a retailing area of around 400,000 square meters. The iconic mall houses more than 700 specialty stores and is popular with locals and tourists alike.

The brand’s eight-week-long first-ever mission-based immersive experiential activation was fully booked throughout for fans to discover the innovation of Guinness Draught in a Can. 5th October 2022, KUALA LUMPUR – Guinness Malaysia grabbed the attention of fans from all walks of life with the launch of House of Guinness back in July. The one-of-a-kind event introduced Guinness Draught in a Can into the Malaysian market, in a fully immersive and experiential way. Lovers of the brew got to discover the magical innovation behind the latest entrant of the Heineken Malaysia Berhad portfolio, all the while taking their usual drinking experience to the next level. When fans arrived at the location, they had to earn their taste of Guinness Draught in a Can by successfully completing three missions. After learning about the history and evolution of Guinness, guests were sent off to complete their first mission with the hint ‘The Widget is the Key’, where they had to grab the right widget in a b

October 1 is International Coffee Day, and we are celebrating with the most brew-tiful beverages known to humankind (in our opinion)! Whether French Press, cold brew, or cafè latte, drinking a good cup of coffee is an essential and satisfying way to start the day. Even if you're an avid coffee lover, you might not know some of these fun coffee facts. Here are some coffee trivia and recommendations to caffeinate your day!

14th September 2022, KUALA LUMPUR – Street food is undeniably an integral part of Malaysians’ everyday life. As a beer born and raised in the streets of Asia, Tiger continued to champion this platform even when dining out was not possible in the recent years. All this to ensure that that local street food vendors got the recognition they deserved. After two years of hosting its fan-favourite Street Food Festival virtually, Tiger is making a big comeback with its iconic street food festival on-ground for a street food experience like never before.

Kuala Lumpur – 06th September 2022. Located at the 40th floor of Element Kuala Lumpur and boasting breathtaking views of the Kuala Lumpur city skyline, TRACE Restaurant and Bar is excited to present its new Malaysia-Lah High Tea set.

Everyone’s favourite mouthwatering, flavorsome Korean noodles is introducing a new product offering of instant ramyun – creating a distinct spicy taste, SHIN Stir Fry Ramyun. For those who are not a big fan of soup-based delicacies, SHIN Stir Fry Ramyun is the ultimate ramyun for you that tantalizes your taste buds to the fullest! Presenting an authentic taste of Korea, SHIN Stir Fry Ramyun creates an intense flavour that packs a punch! Spicy with its distinctive mix of chili, green onion, and special seasoning oil, it aims to release an explosion in your mouth. This new addition to the SHIN family is specially filled with shitake mushrooms and fish cakes stamped with “辛” the iconic symbol of SHIN Ramyun. The noodles are thick, smooth, and springy. Within minutes, you are bound to get a whiff of its authentic Korean spice drifting through the air. This quick to prepare spicy delight is perfect for any time of the day to accompany every little moment, especially when those late-night cr

5th August 2022, KUALA LUMPUR – The tropical Malaysian climate leaves us yearning for ways to cool down. This is why Tiger Crystal has decided to fight fire with fire and beckoned its fans to turn up the heat with its latest Heat Exchange activation. In return, the brand will reward fans’ efforts with free Tiger Crystal and promo codes.

Calling all burrito fans, we’ve got some delicious news for you! Come September, Taco Bell will be introducing Malaysians to the world-famous Quesarito (pronounced as Keh-Sa-Ri-Toh) which will be available in all outlets for a limited time only. “Bursting with cheese and a whole lot of deliciousness, the Quesarito is an innovative twist to the much-loved burrito and we’re sure it’ll hit all the right notes with Malaysians. We are so looking forward to introducing our customers and fans to a new taste experience that truly represents the #LiveMas #LiveKawKaw spirit of the brand,” said Gitanjali Sriram, Taco Bell Malaysia’s Head of Marketing and Communications. “There is plenty of exciting news in the pipeline as we grow the Taco Bell brand in Malaysia and we will always be looking to our customers for their opinions and inputs regarding new product introductions, based on both global and local inspiration.” When Two Great Things Come Together – You Get The Quesarito The Quesarito bri

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