Experiential Learning with the House of Guinness
The brand’s eight-week-long first-ever mission-based immersive experiential activation was fully booked throughout for fans to discover the innovation of Guinness Draught in a Can. 5th October 2022, KUALA LUMPUR – Guinness Malaysia grabbed the attention of fans from all walks of life with the launch of House of Guinness back in July. The one-of-a-kind event introduced Guinness Draught in a Can into the Malaysian market, in a fully immersive and experiential way. Lovers of the brew got to discover the magical innovation behind the latest entrant of the Heineken Malaysia Berhad portfolio, all the while taking their usual drinking experience to the next level. When fans arrived at the location, they had to earn their taste of Guinness Draught in a Can by successfully completing three missions. After learning about the history and evolution of Guinness, guests were sent off to complete their first mission with the hint ‘The Widget is the Key’, where they had to grab the right widget in a b