Everyday Food I Love

KUALA LUMPUR, 28th December 2020 – As Chinese New Year is fast approaching, we look forward to a healthier, more prosperous and luckier year ahead. Tiger Beer, Malaysia’s No. 1 beer1, believes that a smoother year ahead starts with a bold change today to bring on the ‘ONG’. With that notion comes the limited edition Tiger Beer and Tiger Crystal cans.

KUALA LUMPUR, 15th January 2021 – Tiger Beer, Malaysia’s No. 1 beer, is known for organising grand launch events to auspiciously kick-start the Chinese New Year (CNY) period. Determined not to break the tradition this year, Tiger brought an ‘ONGsome’ launch to media and trade partners in the comfort of their own homes and offices – with an innovative Augmented Reality (AR) twist.

Tiger Beer, Malaysia’s No. 1 beer, is taking football back to the streets with the return of Tiger Street Football. Tiger Street Football tournaments will soon be coming to a town near you – providing a platform for streetwise stars to uncage their skills and prove that they have what it takes to be the best. Following a series of Regional Qualifiers kicking off in July, the top-rated teams will compete against each other at the Grand Finals to find the ultimate champions. The winners will walk away with a cash prize of RM10,000, a trophy presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand, and of course, the ultimate bragging rights! 

KUALA LUMPUR, 7th January 2019 - Chinese New Year is the time of year when we usher in new beginnings with our family and friends. A new chapter of life is unveiled as we step into the new year with a renewed outlook on what is to come with the promise of good health, prosperity, and joy. Tiger Beer, Malaysia’s No. 1 Beer , welcomed the Year of the Pig with a grand launch attended by HEINEKEN Malaysia Berhad’s management team, trade partners and members of the media.

Foodie fans – are you ready to be taken on a street food adventure? Malaysia’s No. 1 Beer, Tiger, is bringing convention-challenging takes on Asian street food to light with the upcoming Tiger Uncage Street Food Festival.

KUALA LUMPUR, October 2018 - Tiger Beer, Malaysia’s No. 1 Beer, kickstarted its Uncage campaign earlier this month with the launch of its brand film featuring three Malaysian uncaged heroes. Im Cheah, Herukh Jethwani and Jun Chan shared their experiences of challenging street food conventions and the ways they overcame their fear to follow their dreams. Tiger Beer wanted to give media a sneak peek of what these uncaged heroes have in store for the upcoming Uncage Street Food Festival later this year and hosted an intimate get-together for guests to meet the inspiring Malaysian chefs.

Tiger Beer, Malaysia’s No. 1 Beer , wants to start a conversation about a pressing issue, yet not often spoken about, among Malaysians – why are we so afraid to follow our dreams? It is no secret that many people feel pressured into careers by the expectations of family and society, and financial concerns can stop us from taking a risk. However, with a recent survey showing that 70% of Malaysians weren’t happy in their current jobs , is it time to awaken our courage? 

KUALA LUMPUR, 16th August 2018 – Tiger Beer, Malaysia’s number one beer, and local streetwear brand Pestle & Mortar Clothing (PMC), in collaboration with World Wide Fund for Nature (WWF), launched the Endangered Edition collection today at Pestle & Mortar’s flagship store in Bangsar. This unique collaboration aims to raise awareness for the dwindling number of wild tigers - 100% of the proceeds from the sale of the collection will go to WWF- Malaysia for tiger conservation efforts.

  KUALA LUMPUR, 15th July 2018 — Excitement was at its peak as Tiger Beer, Malaysia’s No. 1 beer, gathered hundreds of footie fans together to watch the biggest game of the year. As the final whistle blew, the atmosphere at The Square, Publika, was one of raw excitement as fans uncaged their passion for football and cheered for the winning team at the Tiger Beer’s final viewing party.

Football enthusiasts got together to celebrate their footie fever at the epic final viewing party, all while enjoying exclusive Tiger Beer promotions and giveaways. Excitement was at its peak as Tiger Beer, Malaysia’s No. 1 beer, gathered hundreds of footie fans together to watch the biggest game of the year. As the final whistle blew, the atmosphere at The Square, Publika, was one of raw excitement as fans uncaged their passion for football and cheered for the winning team at the Tiger Beer’s final viewing party.

Footie fans – are you ready? Tiger Beer is back with the best viewing parties for the most awaited football event of the summer! Big games, big screens, and big fun – there are viewing parties all over Peninsular Malaysia lasting the whole tournament. Diehard fans can ROAR for their favourite teams, enjoy promos on Tiger Beer, and test their football knowledge to take home exclusive Tiger Beer prizes including jerseys and football mini fridges. Hold on, there’s more!

Heineken Malaysia Berhad recently launched their Tiger Beer Chinese New Year campaign, starting with a hosted dinner. During the dinner, we were first entertained with a lion dance performance, and then visited by the Gods of Prosperity who came to give away Mandarin Oranges and fortune Cookies. There was a gleeful Yee Sang tossing ceremony followed by a live band, vocalised by the renowned May Mow.

Let your Lunar New Year overflow with prosperity and togetherness with Tiger Beer. Malaysia’s No. 1 Beer, is rewarding its loyal consumers this Lunar New Year with a campaign packed full of opportunities to win. Thousands of Ringgit in cash prizes, exclusive limited-edition Tiger Beer Mahjong sets, collectable playing cards, and more will ensure that your New Year will overflow with prosperity when you fill your glass with Tiger Beer and other HEINEKEN Malaysia products.

Tiger Beer, Malaysia’s No. 1 Beer, is rewarding its loyal consumers this Lunar New Year with a campaign packed full of opportunities to win. Thousands of Ringgit in cash prizes, exclusive limited-edition Tiger Beer Mahjong sets, collectable playing cards, and more will ensure that your New Year will overflow with prosperity when you fill your glass with Tiger Beer and other HEINEKEN Malaysia products.

Tiger Radler, a refreshing blend of beer with natural citrus juice from Tiger Beer, is sporting a sunny new disposition – with new-look packaging on cans. Available now in convenience stores and supermarkets throughout the country, the new-look Tiger Radler still features the same great refreshing taste that’s perfect at any time of the day.

Tiger Beer fans who have been eagerly waiting for another taste of the unique audiovisual experience of #UncageMusic were in for some pulsating psych-rock night at The Bee, Publika.  Following the spectacular performance by FKJ in September, this show by Tiger #UncageMusic was headlined by the Australian psychedelic rock band, POND. With a strong association to Tame Impala, POND’s Nick Allbrook with Jay Watson and Joe Ryan brought their fuzzy, modern brand of glam pop to life for their Malaysian fans. 

Here’s some good news for all music aficionados! Hailing from Perth, Australia, the psychedelic rock band POND is performing live in Malaysia on 24th November, brought to you by Tiger #UncageMusic! The Tame Impala-linked band, fronted by Nick Allbrook with Jay Watson and Joe Ryan will be bringing their fuzzy, modern brand of glam pop to The Bee, Publika for an epic night.

Attention fellow footie enthusiasts! Block your date and bring your friends along to Tiger FC’s Big Away Game at The Beer Factory, Sunway Giza on October 14 for the ultimate football viewing experience! Witness as two of the biggest names in world football go head-to-head in a match that promises to deliver plenty of action. 

Next in line under Tiger #Uncagemusic – French Kiwi Juice LIVE in Malaysia!  Post the spectacular finale block party for Urbanscapes 2017, Tiger #Uncagemusic is back with yet another unique audiovisual experience for its fans. Multi-instrumentalist French Kiwi Juice will be bringing his groove down at The Bee, Publika on 17 September as part of his new album’s world tour.

Post the spectacular finale block party for Urbanscapes 2017, Tiger #Uncagemusic is back with yet another unique audiovisual experience for its fans. Multi-instrumentalist French Kiwi Juice will be bringing his groove down at The Bee, Publika on 17 September as part of his new album’s world tour.