3890Tigers Campaign Inspired Thousands To Stand Against Illegal Tiger Trade
Sometime ago, Tiger Beer removed the iconic tiger on its logo for a campaign. Their tagline? "Can you imagine a world without Tigers?" Imagine holding on to a bottle of the iconic beer, and it is missing the tiger? Tiger Beer, in collaboration with World Wide Fund for Nature (WWF) started the 3890Tigers campaign. Their eventual goal is to double the number of Tigers in the wild by 2022, which is coincidentally the next Chinese New Year of the Tiger.