McDonald’s Malaysia and Ronald McDonald House Charities (RMHC) Malaysia launched the “Back-to-School” 2019 programme today, which marks the third year for the programme. This year, 30,000 primary school children nationwide will receive “Back-to-School” packs to give them the motivation and the drive to study hard when attending school. Through its ‘Scale for Good’ strategy - where McDonald’s leverages the strength of its brand to create a positive impact on communities, societies, and the planet, RM3 million was successfully raised under this programme this year to ease the financial burdens of low-income as well as urban poor families ahead of the upcoming school year.