Everyday Food I Love

KUALA LUMPUR, 14/6/19: Tiger Beer has long been a champion for unconventional talent, courage and passion – inspiring Malaysians to ‘Uncage’ themselves and create unexpected possibilities. Now, Malaysia’s No. 1 Beer[1], is taking this to the next level with its new platform, the Tiger ROAR Project. Celebrating raw, emerging talent from the streets of Malaysia, the Tiger ROAR Project champions musicians, artists, fashion designers and chefs who challenge conventions, giving them a community, voice, and the courage to roar for all the world to hear.

KUALA LUMPUR, 7th January 2019 - Chinese New Year is the time of year when we usher in new beginnings with our family and friends. A new chapter of life is unveiled as we step into the new year with a renewed outlook on what is to come with the promise of good health, prosperity, and joy. Tiger Beer, Malaysia’s No. 1 Beer , welcomed the Year of the Pig with a grand launch attended by HEINEKEN Malaysia Berhad’s management team, trade partners and members of the media.

KUALA LUMPUR, 1sh December 2018 – The atmosphere at The Gasket Alley was one of raw excitement as Tiger Beer, Malaysia’s No. 1 Beer[1], kickstarted its long awaited two-day Tiger Uncage Street Food Festival for foodies. The Street Food Festival was launched as part of the local brewer’s Uncage platform, one that inspires Malaysians to awaken their courage to pursue their dreams. As food plays such an important role in Malaysian’s everyday life - be it through the passion for good food or cooking - what better way than to share this message through the love of street food.

Foodie fans – are you ready to be taken on a street food adventure? Malaysia’s No. 1 Beer, Tiger, is bringing convention-challenging takes on Asian street food to light with the upcoming Tiger Uncage Street Food Festival.

KUALA LUMPUR, October 2018 - Tiger Beer, Malaysia’s No. 1 Beer, kickstarted its Uncage campaign earlier this month with the launch of its brand film featuring three Malaysian uncaged heroes. Im Cheah, Herukh Jethwani and Jun Chan shared their experiences of challenging street food conventions and the ways they overcame their fear to follow their dreams. Tiger Beer wanted to give media a sneak peek of what these uncaged heroes have in store for the upcoming Uncage Street Food Festival later this year and hosted an intimate get-together for guests to meet the inspiring Malaysian chefs.

Tiger Beer, Malaysia’s No. 1 Beer , wants to start a conversation about a pressing issue, yet not often spoken about, among Malaysians – why are we so afraid to follow our dreams? It is no secret that many people feel pressured into careers by the expectations of family and society, and financial concerns can stop us from taking a risk. However, with a recent survey showing that 70% of Malaysians weren’t happy in their current jobs , is it time to awaken our courage?