LUCKIN COFFEE MALAYSIA REIMAGINE CONNECTION THROUGH A HEARTWARMING COLLABORATION WITH HOMEGROWN IP, BEAR BOSS BUDDIES
The "Escape into Grape Fantasy" campaign kicks off with a grape-inspired seasonal thirst-quenching beverage, exclusive "Wiggly Tail" plushies, and a special meet-and-greet at Sunway Square Among today’s youth, the simplest acts of friendship foster the deepest sense of connection. Embracing this spirit of togetherness, Luckin Coffee Malaysia is proud to announce its latest collaboration with the beloved homegrown cartoon IP, Bear Boss Buddies, themed "Escape into Grape Fantasy". Launched today, the collaboration celebrates the joy of shared experiences and moments through a curated selection of grape and cherry blossom-inspired beverage series. Born from the creative vision of founder Dylan Ang, Bear Boss Buddies first shone on the global stage while carrying a distinct local essence and showcasing a uniquely Malaysian sense of friendship through its characters. This partnership highlights the unique bond between the three main characters: Bear Boss, with ...