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Showing posts from May, 2026

LUCKIN COFFEE MALAYSIA REIMAGINE CONNECTION THROUGH A HEARTWARMING COLLABORATION WITH HOMEGROWN IP, BEAR BOSS BUDDIES

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The "Escape into Grape Fantasy" campaign kicks off with a grape-inspired seasonal thirst-quenching beverage, exclusive "Wiggly Tail" plushies, and a special meet-and-greet at Sunway Square Among today’s youth, the simplest acts of friendship foster the deepest sense of connection. Embracing this spirit of togetherness, Luckin Coffee Malaysia is proud to announce its latest collaboration with the beloved homegrown cartoon IP, Bear Boss Buddies, themed "Escape into Grape Fantasy". Launched today, the collaboration celebrates the joy of shared experiences and moments through a curated selection of grape and cherry blossom-inspired beverage series. Born from the creative vision of founder Dylan Ang, Bear Boss Buddies first shone on the global stage while carrying a distinct local essence and showcasing a uniquely Malaysian sense of friendship through its characters. This partnership highlights the unique bond between the three main characters: Bear Boss, with ...

Tiger Beer's 'Brewed to Defy the Heat' Takes Over Klang Valley Malaysian street artist Kenji Chai brings the streets to life through graffiti as Tiger Beer rewards consumers across West Malaysia

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Tiger Beer, a lager born under the tropical sun and brewed for the heat of Asia, launches "Brewed to Defy the Heat", rooted in the way Malaysians gather, push through, and make the most of every moment, no matter how hot it gets. The experience rolls out across the Klang Valley from now to 31 May 2026, spanning on-ground experiences and a nationwide outlet promotion. Take on the Heat At the heart of it is a custom Kombi van, designed in collaboration with Malaysian street artist Kenji Chai, known for his bold, character-driven street illustration style that captures everyday Malaysian energy in a way that stands out. At each stop, the Kombi transforms into a hands-on challenge experience, inviting fans to step in and take on a fast-paced skill activity. The kombi van designed by Malaysian street artist Kenji Chai in collaboration with Tiger Beer The Kombi van will visit the following areas throughout May, public can head over to Tiger Beer social media channel for the partici...