HEINEKEN® REFRESH YOUR MUSIC RETURNS WITH MUSIC POP-UPS— BREAKING ROUTINES, BEATS AND SOCIAL BUBBLES
Heineken® Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, it’s also breaking social bubbles and redefining how music brings people together. Heineken® is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken®. To bring this experience to life, Heineken® is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeting new people and expanding their social circles. This collaboration perfectly aligns with Heineken®'s dedication to fostering genuine connections at the pop- up events. Willemijn Sneep, Marketing Director of Heineken Mala...