Everyday Food I Love

11th January 2024, KUALA LUMPUR – In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol - when coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognise their courageous achievements and set even bolder ambitions for the Year of the Dragon. With a series of exciting promotions and activities filled with unstoppable ‘huat’, the ‘Cheers to a Bolder Tomorrow’ campaign was officially launched today at Sunway Velocity Mall to much fanfare.

18th December 2023, KUALA LUMPUR – People often set goals for the New Year, but do not always take the time to acknowledge the progress they have made. With the formidable force of the Tiger and the Dragon this Chinese New Year (CNY), Tiger Beer wants Malaysians to celebrate their courageous achievements and be inspired to set even bolder ambitions for the year ahead. This is why the brand is kicking off its CNY 2024 campaign with even more exciting activations and promotions to “Cheers to a Bolder Tomorrow” together.

23rd December 2022, KUALA LUMPUR – Chinese New Year (CNY) is a time full of hopes for prosperity, happiness and reasons to celebrate. Tiger Beer is roaring into the Chinese New Year with a renewed spirit with its ‘Cheers to Bold Beginnings’ campaign. The notion is all about celebrating moments of reflection, as we recognize our past courage while gearing up for a bolder tomorrow. Tiger wants its fans to uncage the spirit of “Gan Gan Chong” with the boldness to break through with courage as we march into the Year of the Rabbit with its exciting activities, promotions and giveaways.

14th September 2022, KUALA LUMPUR – Street food is undeniably an integral part of Malaysians’ everyday life. As a beer born and raised in the streets of Asia, Tiger continued to champion this platform even when dining out was not possible in the recent years. All this to ensure that that local street food vendors got the recognition they deserved. After two years of hosting its fan-favourite Street Food Festival virtually, Tiger is making a big comeback with its iconic street food festival on-ground for a street food experience like never before.

5th July 2022, KUALA LUMPUR – Being Asians, our courage to push forward is often held back by the fear of failure and judgment. Tiger Beer is no different. Before 1932, it was widely believed that you couldn’t brew beer in the Asian heat - beers at the time were of European origin. Yet Tiger defied the odds to create a lager, born in the streets of Asia, that is now world-acclaimed and Malaysia’s No. 1 beer.

KUALA LUMPUR, 21st December 2021: With the year ending, cheer and joy are starting to fill the air in preparation for the Chinese New Year (CNY) celebrations. 2022 is remarkably special for Tiger Beer and if there’s one beer we can welcome the Year of the Tiger with, it has to be with Tiger Beer. As we begin to usher in the new Lunar New Year with a renewed sense of hope, Tiger Beer is sharing the prosperity with consumers while encouraging them to uncage their inner tiger and make 2022 their year to go all out to pursue their dreams and goals.

KUALA LUMPUR, 6th April 2021: Been feeling the heat lately? Stepping out of the house makes us think twice, let alone doing some fun activities out in the hot sun. Be it a BBQ gathering or a fun day out in the sun, getting through the heat can be a real challenge. Add in Malaysians’ love for spicy food, and it’s clear we’re in need of a way to cool down! Tiger Crystal has just the way for you to Beat the Heat and carry on doing what you love!

KUALA LUMPUR, 15th January 2021 – Tiger Beer, Malaysia’s No. 1 beer, is known for organising grand launch events to auspiciously kick-start the Chinese New Year (CNY) period. Determined not to break the tradition this year, Tiger brought an ‘ONGsome’ launch to media and trade partners in the comfort of their own homes and offices – with an innovative Augmented Reality (AR) twist.

KUALA LUMPUR, 26th October 2020: Tiger Beer, Malaysia’s No. 1 Beer1, has long been the beer of choice to enjoy with street food. A beer born on the streets of Asia, it pairs perfectly with the bold flavours found in Malaysian street food dishes. The association doesn’t end there: Tiger is famous for regularly hosting large-scale street food festivals, complete with games and activities, live performances, and of course – a great selection of street food to savour alongside ice-cold Tiger Beer. In a year like 2020, holding an event like this wouldn’t be possible. That doesn’t mean street food fans need to miss out though – because this year, Tiger is taking the street food festival experience to the next level: from the streets, and onto your screens. Introducing: The Tiger Street Food Virtual Festival. Launching at 11am on Friday 6th November, and open from 11am to 9pm every Friday, Saturday and Sunday until the end of the month*, the Tiger Street Food Virtual Festival is much more tha...

KUALA LUMPUR, 17 APRIL 2020: Tiger Beer announced today that it will donate RM1.5 million to support Malaysian street food during the Movement Control Order (MCO). The funding will be used to help cover rent for street food vendors, coffee shops and food courts across the country as they face reduced income due to ongoing restrictions. RM1 million of the funds will be made available immediately, and will benefit street food vendors operating in more than 1200 coffee shops and food courts nationwide.

KUALA LUMPUR, 7th January 2020 – Tiger Beer, Malaysia’s No. 1 beer, welcomed the Year of the Rat with a grand launch event held at Pavilion Kuala Lumpur followed by a delectable dinner at the Grand Imperial Restaurant. Heineken Malaysia Berhad’s (HEINEKEN Malaysia) management team, trade partners and members from the media unveiled a new chapter together. The double celebration of Chinese New Year and Tiger Beer’s auspicious 88th anniversary stayed true to the promise of ‘Double the Huat’ with an array of activities and performances.

KUALA LUMPUR, 20 th December 2019 – Chinese New Year is a time full of hopes for prosperity, happiness, and reasons to celebrate. For Tiger Beer, Malaysia’s No. 1 beer 1 , there’s another cause for celebration in the Year of the Rat – 2020 marks its auspicious 88 th anniversary. In honour of this double celebration, Tiger Beer is sharing the prosperity with consumers with its campaign ‘Double the Huat’.

KUALA LUMPUR, 14/6/19: Tiger Beer has long been a champion for unconventional talent, courage and passion – inspiring Malaysians to ‘Uncage’ themselves and create unexpected possibilities. Now, Malaysia’s No. 1 Beer[1], is taking this to the next level with its new platform, the Tiger ROAR Project. Celebrating raw, emerging talent from the streets of Malaysia, the Tiger ROAR Project champions musicians, artists, fashion designers and chefs who challenge conventions, giving them a community, voice, and the courage to roar for all the world to hear.

KUALA LUMPUR, 1st January 2019 – It is the time of year where we open our doors to let out the old and usher in the new to welcome the Lunar New Year. At bustling family gatherings and reunions, we yam seng with all our might to the promise of a new chapter in our lives. Prosperity, longevity, and joy are few of the many things we wish for as we step into the year with a renewed sense of hope. This year, Tiger Beer, Malaysia’s No. 1 Beer[1], wants to uncage new beginnings with consumers for the Year of the Pig through its Chinese New Year Campaign .

KUALA LUMPUR, 1sh December 2018 – The atmosphere at The Gasket Alley was one of raw excitement as Tiger Beer, Malaysia’s No. 1 Beer[1], kickstarted its long awaited two-day Tiger Uncage Street Food Festival for foodies. The Street Food Festival was launched as part of the local brewer’s Uncage platform, one that inspires Malaysians to awaken their courage to pursue their dreams. As food plays such an important role in Malaysian’s everyday life - be it through the passion for good food or cooking - what better way than to share this message through the love of street food.

Foodie fans – are you ready to be taken on a street food adventure? Malaysia’s No. 1 Beer, Tiger, is bringing convention-challenging takes on Asian street food to light with the upcoming Tiger Uncage Street Food Festival.

KUALA LUMPUR, October 2018 - Tiger Beer, Malaysia’s No. 1 Beer, kickstarted its Uncage campaign earlier this month with the launch of its brand film featuring three Malaysian uncaged heroes. Im Cheah, Herukh Jethwani and Jun Chan shared their experiences of challenging street food conventions and the ways they overcame their fear to follow their dreams. Tiger Beer wanted to give media a sneak peek of what these uncaged heroes have in store for the upcoming Uncage Street Food Festival later this year and hosted an intimate get-together for guests to meet the inspiring Malaysian chefs.

KUALA LUMPUR, 16th August 2018 – Tiger Beer, Malaysia’s number one beer, and local streetwear brand Pestle & Mortar Clothing (PMC), in collaboration with World Wide Fund for Nature (WWF), launched the Endangered Edition collection today at Pestle & Mortar’s flagship store in Bangsar. This unique collaboration aims to raise awareness for the dwindling number of wild tigers - 100% of the proceeds from the sale of the collection will go to WWF- Malaysia for tiger conservation efforts.