Everyday Food I Love

Be part of a sensorial excursion that celebrates the duet of smooth and spicy, all under one enigmatic space! Building on its success of captivating the taste buds of avid foodies last year, Carlsberg Smooth Draught's Real Spicy, Real Smooth returns to the fore with an even more enticing and thrilling food and beer escapade. As a brand that takes pride in delivering memorable exBEERiences, the Real Spicy Real Smooth campaign promises a new take on the unique gastronomic expedition, crafted to evoke a harmonious union between fiery delicacies complemented by the smoothness of Carlsberg Smooth Draught. Brewed using an innovative cold hopping technique, Carlsberg Smooth Draught delivers a signature easy finish along with the smooth sensation of freshly tapped beer. The brand celebrates consumer’s love affair with local spicy food with a more inclusive and extensive activation at JioSpace, Petaling Jaya from 18th August to 2nd September, open to all beer lovers. Consumers will be trea...

Celebrate reunions and gatherings at Carlsberg’s Prosperity Burrow specially curated to bring the best CNY traditions to life. Carlsberg’s highly-anticipated annual Chinese New Year (CNY) celebration themed Brewing Prosperity Together or “合家团圆, 好运连连”, returns to usher in the Year of the Rabbit in style with the Carlsberg Prosperity Burrow after the introduction of its artist edition Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans that bring the greetings of ‘prosperity’ and ‘smoothness’ for the year ahead, nationwide. Taking great pride in being a part of gatherings and celebrations throughout the year, be it at home or elsewhere, Carlsberg believes that nothing makes a cold Carlsberg taste better than when shared in the spirit of togetherness, creating happy reunions between family and friends. Similar to the beautiful artwork created by multi award-winning illustrator, Feifei Ruan, Carlsberg brings to life the vibrant CNY Prosperity Burrow spring wonderland that highlight...

The Real Spicy, Real Smooth campaign with Chef Mano Thevar reaches its pinnacle in an extravagant grand finale for loyal fans! The Carlsberg Smooth Draught ‘Real Spicy, Real Smooth’ dining exBEERience has been an anticipated affair ever since the news made headlines. As anxious contestants gripped the edge of their seats in fervent excitement, 100 lucky winners and their partners were awarded the coveted prize of experiencing the edgiest contemporary Indian cuisine and Carlsberg’s signature refreshing smooth brew, Carlsberg Smooth Draught, in one fiery night of gastronomic symphony. Spearheaded by the culinary maven – two Michelin-starred Chef Mano Thevar, the exclusive food pairing event delivered not just star-studded treatment but a four-course meal that brought to life the combinations of spicy Indian cuisine complemented and infused with Carlsberg Smooth Draught. The blend of heat and spice that graciously worked the palate coupled with the refreshing and hoppy taste of Carlsberg ...

The longest standing partnership in the Premier League dates back to 1992, when Carlsberg became the official sponsor of Liverpool FC. Since then, Carlsberg has walked side by side, through the ups and the downs for over a quarter of a century. To memorialise three decades of wins, losses, goals, almost goals and championship titles, Carlsberg celebrates its record-breaking relationship with Liverpool FC by rewarding punters with an exclusive Carlsberg Liverpool FC Legends Edition 6-can pack and a meet-and- greet opportunity with Liverpool FC legends. Carlsberg’s well-established partnership with Liverpool FC has stood the test of time and reflects the strength of the two internationally renowned brands in the world of football. From successfully delivering some of the most memorable football campaigns such as trips to Anfield, meet and greet with players and legends, special edition cans and merchandise to the first-of-its-kind Carlsberg Red Barley, the Carlsberg brand’s long-standing...

SHAH ALAM, 7 April 2022 – Delivering yet another innovative showcase, Carlsberg invites beer lovers on a “Real Spicy, Real Smooth” drinking and dining exBEERience campaign this scorching hot April, and May. Carlsberg Smooth Draught, together with Penang-born Chef Mano Thevar of the Michelin starred restaurant Thevar, presents boundary-defying cuisine paired perfectly with its signature smooth brew and promises an evening of unforgettable smooth and spicy gastronomy.

Carlsberg hosts massive 170th birthday bash in Copenhagen and Shah Alam. Carlsberg, Probably the Best Beer in the World, is turning 170 years young this November! Living to its brand promise of delivering Probably the Best experience, Carlsberg figured what better way to celebrate this anniversary than to host Probably the Best Brewery Tour campaign with 20 beer lovers to its homeland in Copenhagen and another 1,800 beer fans to a VIP brewery tour ex-beer-ience in Shah Alam.

Back before alarm clocks jolted us awake to greet the dawn, rooster perched on the rooftop with its symbolic cock-a-doodle-doo. Always the early bird filled with positivity, joyfulness and gratitude, the rooster claims his place, welcoming a brand- new day – a day filled with opportunities. Taking inspiration from the mandarin pronunciation of rooster(鸡 jī), which bears the same pronunciation as ‘Opportunity’(机 jī ), Carlsberg, probably the best beer in the world, wishes all a year filled with golden opportunities!