Carlsberg Smooth Draught Gets Smooth and Spicy with Michelin-starred Chef Mano Thevar
Conceptualised for those with a natural affinity for beer and spice, this campaign explores the realm of creative modern Indian cuisine elevated by the silky-smooth finish of Carlsberg Smooth Draught. Bringing together Malaysians’ long standing love affair with all levels of spiciness, complemented with the freshly tapped beer, this specially curated volcanic feast pushes the limits and introduces unique ways of enjoying everyone’s favourite brew.
“Carlsberg has always prided itself in giving consumers more occasions to celebrate as well as contemporary ways to enjoy new experiences with our beer. This ‘Real Spicy, Real Smooth’ dining event with Chef Mano is part of that exciting endeavour where we can delight beer lovers in an engaging and explorative way. Working with a masterful talent like Chef Mano also gives us an opportunity to elevate and innovate beer drinking occasions for today’s modern drinker,” said Stefano Clini, Managing Director of Carlsberg Malaysia.
According to Chef Mano Thevar, “Carlsberg Smooth Draught’s signature smoothness and refreshing hoppy taste make it a great pairing beer to the spicy elements of Indian-fusion food. So much so that when this partnership came about, I was really excited to get on board. The idea is to bring food lovers on a journey that will fire-up the senses and ignite palates with unexpected combinations of fiery flavours, and I can say with full confidence that this dining exBEERience is one dinner series beer lovers are not going to want to miss.”
Capturing an array of Indian flavours in shapes and forms never seen before, Chef Mano has crafted a full four-course dinner and introduces fierce new concoctions infused with Carlsberg Smooth Draught, based on the beer’s flavour profile. Guests will have a choice of chicken, seafood or a vegetarian main along with a small opening snack, an appetiser and dessert at the end, paired seamlessly with Carlsberg Smooth Draught throughout the evening for a smooth easy finish.
A first-class treat for Carlsberg Smooth Draught beer fans, 100 lucky contest winners and their partners, will be rewarded with the ultimate dining exBEERience Grand Prize. The full VIP excursion includes accommodation, a chauffeur driven ride for the evening and a date with Michelin starred Chef Mano Thevar serving up distinct delicacies specially created for the “Real Spicy, Real Smooth” spread worth RM2,000!
April also heats up with further rewards happening all over town. Consumers who frequent their favourite bars or pubs will be able to enjoy a sizzling happy hour deal anytime they purchase 10 half pints, six full pints, two buckets or a tower of Carlsberg Smooth Draught. To top that off, they will also be in the running to win a coveted spot for two at the “Real Spicy, Real Smooth” dining exBEERience.
In participating super and hypermarkets, 99 Speedmart and official Carlsberg online stores, RM5 Touch ‘n Go e-wallet credit is up for grabs with purchase of two 6-can Carlsberg Smooth Draught packs or get RM10 Touch ‘n Go e-wallet credit with purchase of one carton (24-can pack) of Carlsberg Smooth Draught. This also lands consumers another avenue to win a seat at the table at the exclusive dinner party!
100 lucky winners will also be able to claim RM388 Touch ‘n Go e-wallet credit when they purchase RM20 worth of Carlsberg Smooth Draught in participating convenience stores.
Meanwhile, for those who prefer catching up with friends at their local coffeeshops, they will be able to enjoy two big bottles of Carlsberg Smooth Draught, plus an additional RM2 price off their purchase!
Visit https://www.carlsbergsmoothdraught.com to find out more about promotions in-store and be sure to ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and giveaways.
Of course, as part of living a safe and responsible life, we advocate responsible consumption, always remember if you drink, don’t drive – #CelebrateResponsibly.
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