The Prosperous Garden of HEI by Hennessy XO

Kuala Lumpur, 8 April 2022 – Hennessy Malaysia kicked off their final leg of the most anticipated Chinese New Year after-party titled the Prosperous Garden of HEI at Sentul Depot. The festival was anchored on its garden theme that was prevalent in the décor and mise en place blooming with greenery and an array of delicate flowers.

The Prosperous Garden of HEI even had its own currency in the form of custom-made Hennessy tokens that allowed guests to redeem everything from canapés to drinks at the bar as well as participate in fun games such as Tiles of Prosperity and The Pot of Luck. The latter is an arcade game where guests had three attempts to get three matching symbols while the former requires participants to guess eight Mahjong tiles in 30 seconds by only relying on their sense of touch. The guests stood to win great prizes that included a bottle of Hennessy X.O, a premium Mahjong set and specially crafted Hennessy cocktails amongst others.

“I’m tremendously proud of the experience we were able to put forth for our customers that will serve as a memorable close to the Chinese New Year celebrations for the Year of the Water Tiger. Hennessy X.O over the years has become intertwined with the festivities as it is the drink of choice in many households. Being synonymous with the Chinese New Year celebrations, we wanted to bring that to life through the Prosperous Garden of HEI. From the activities to Hennessy X.O’s flagship eateries and of course the overall concept, we ensured that there were key elements that align with the expectations of our customers. I was really happy to see the Prosperous Garden of HEI prosper throughout the weeks over three locations,” said Aiko Lee, Senior Brand Manager of Moët Hennessy Diageo Malaysia.

In the centre of it all was the Treasure Court, wherein lies delectable canapes from Hennessy X.O’s flagship eateries that guests were able to feast on. Those that attended the finale in Kuala Lumpur indulged in the wonderful creations of Skillet, Ming Ren Xuan and One Seafood.

In addition to that, there were other activities available such as Fortune Telling at the Oracle of Happiness booth as well as the Happiness Pavilion where guests could purchase a range of Hennessy’s expressions including Hennessy X.O, the spectacle of the festival.

Throughout it all, the Prosperous Garden of HEI featured a bespoke installation by Cahaya Create that strives to emulate all the elements of Hennessy into a mesmerising and interactive area. Mechanical peony flowers blooming in poetic choreography lined the inner garden, creating an experiential space that symbolises the New Year, a new beginning and the joyous occasions on the horizon. With a Hennessy bottle emerging from the centre, this symbolises the motion of raising a glass to the celebration. These beautiful flowers were made using environmentally friendly paper which reinforces Hennessy’s value of sustainability.

ABOUT HENNESSY

The leader in Cognac, the Maison Hennessy has shined around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy. The Maison’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission of know-how from generation to generation. The first spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.

ABOUT MOËT HENNESSY DIAGEO MALAYSIA SDN BHD

Moët Hennessy Diageo Malaysia is the recognised industry leader in the marketing and distribution of premium branded spirits, champagnes and fine wines in Malaysia. Our portfolio includes some of the most well-known premium brands such as Hennessy cognac, Moët & Chandon, Veuve Clicquot, Dom Pérignon and Krug champagne, Johnnie Walker Scotch Whiskies, Glenmorangie Single Malt, Belvedere Vodka, Gordon’s Gin, Smirnoff Vodka, Bailey’s Irish Cream as well as a wide range of quality wines.

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