The Coffee Academics Launches First Cafe in Kuala Lumpur, Malaysia

Kuala Lumpur, 23 March 2022 – Multiple award-winning speciality coffee brand, The Coffee Academïcs (TCA) has finally made its way into the Malaysian shores! TCA makes its highly anticipated debut in Pavilion Kuala Lumpur today, with a café spanning across 2,013 sqft offering unparalleled coffee experience for all coffee enthusiasts in town.

“We are very excited to find a home within Pavilion Kuala Lumpur as our first location in Malaysia and the 40th outlet in the region. As the leading purveyor and roaster of specialty coffee, we aim to bring specialty coffee culture to new heights by brewing distinctive local experiences with global impact in mind. At TCA, we serve only specialty-grade coffee, which are directly sourced from sustainable farms globally. Our mantra, ‘Every Sip of TCA coffee is a gift of hope’ declares our commitment towards serving our guests with a mission,” assured Jennifer Liu, Founder & Chairwoman of The Coffee Academïcs.

Established in 2012, TCA is known for its best cups of coffee, scoring 85.75 points on average, and made with coffee beans from over 50 different farms. TCA uses an intricate method of sourcing and in-house roasting, resulting in a robust and high-quality coffee experience in each cup of coffee served.

With a strong focus on customer experience, TCA is consistently curating unique sensory playgrounds for coffee aficionados, and Malaysia’s first ever café is no exception. From interior design to coffee presentation, the café seamlessly integrates with the charms and vivacious essence of Kuala Lumpur’s city life, highlighting an aesthetically pleasing space that stands out from the rest. Attention-to-detail shines through TCA’s carefully curated music playlist, reading materials, homely yet eclectically stylish décor, state-of-the-art coffee machines, and brewing equipment. Be ready to take in the inviting ambience that permeates irresistible aroma of quality coffee and immerse in a truly delightful dining experience where one is spoilt with choices of award-winning coffee and global gastronomy.

TCA’s signature coffee menu consists of the Geisha Private Collection, Pour Over Coffee, Single Original Selection, and Espresso Based Coffee, all served alongside quality condiments that bring out the best in each sip. Also available are a selection of refreshing yet calming tea concoctions, waiting to tantalise your taste buds.

To accompany every cup of goodness, feast on a variety of epicurean delights, which include global breakfasts, locally-inspired pastas, rice meals, and delectable desserts. For all home baristas, do not forget to bring TCA home, with an assortment of products available for purchase from locally roasted coffee beans to drip bags, specialty coffee capsules, brewing tools, and hand-picked gifts.

On top of superior quality coffee, Malaysian coffee enthusiasts can expect the safest products from TCA. Awarded with a Five Star recommendation from the Consumer Council in Hong Kong, TCA is one of the two companies found with products passing all test parameters and without Acrylamide – a genetic carcinogen and neurotoxic substance. Moreover, due to the stringent quality and procurement standard, no traces of pesticides and harmful substances are found in any of TCA products, as the coffee are directly sourced from reputable farms, and long term partners. TCA’s takeaway-ware are also compostable, which means they are biodegradable within 12 weeks upon disposal.

TCA’s award-winning roasting team works hard to ensure coffee is directly traded from unique small-scale plantations or auction-grade coffees. From roasting to meticulous cupping, every drop of coffee speaks of TCA’s interpretation of the perfect brew. “Forgotten stories of coffee farmers and its coffees’ origins come back to life with every cup of coffee you purchase. 70% of our most popular House Blend gives back to coffee farmer communities through charities and social enterprises worldwide. We work alongside reputable organisations that guarantee all our coffee bean farms are in compliance with international ecological, social, and economic standards. By working closely with partners that share our sustainability philosophy, we forge a strong network of change-makers to deliver real values on smaller, less fortunate communities in the coffee industry,” continued Jennifer.

Jennifer concludes, “Our dining spaces and roastery have been the incubator of communities and ideas, from Hong Kong to the world. Each coffee corner has its own story; it could be your first date, anniversary meal, long overdue reconnection with your mom, senior thesis grinding or even exceling in that job interview. We hope we get to share every special moment with you!”

With a capacity of 80 seats, TCA operates from 10:00am to 10:00pm and is located at Level 3, Connection Pavilion Kuala Lumpur. For more information and updates, please visit TCA’s official Website , Facebook or Instagram. #TCAKL

About The Coffee Academïcs

Founded in 2012 in the heart of Causeway Bay Hong Kong, The Coffee Academïcs has been heralding world-class specialty coffee to her home city and beyond through making exceptional coffee and curating a one-of-a-kind coffeehouse experience. We source only the top 5% of specialty Arabica coffee. Our house favourites have been awarded 90+ Coffee Blend Score by Coffee Review, 83+ pts Coffee Beans by Specialty Coffee Association. 70% of our house blend gives back to farmers through charities and social enterprises worldwide. And we proudly directly trade with coffee farms - 6 of them in this year alone - that actively support local communities and environments.

Our menus highlight local delicacies fused with global brunch concepts, bringing to you a fusion of local and international foods that focuses on wellness. We have expanded our coffee hub to include Singapore, Thailand, Mainland China, Philippines, Indonesia, Malaysia and Qatar, with more exciting partnerships underway. The Coffee Academïcs brews its unique brand of local experiences with global impact.

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