Heineken® Collaborates with Global Korean Actor Park Hyung Sik for its New Campaign to Raise the Importance of Working Responsibly
KUALA LUMPUR, 13th April 2023 — In our hyperconnected world today, connecting with employees on their devices is easier than ever. The pressure to always be available adds to employees’ working hours. In the APAC region, overworking is often seen as a sign of being successful in their careers which makes it challenging for employees to find time to socialise outside of work. In collaboration with global Korean actor Park Hyung Sik, the latest Work Responsibly campaign by HEINEKEN® hopes to help strike a balance in this hyperconnected world by shedding light on the overworking culture that is commonplace in Malaysia. Staying true to their enjoyment of life values, HEINEKEN® wants to remind employees to work responsibly and not let their social life down by ‘ghosting’ their friends.