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Showing posts with the label Heineken Malaysia

HEINEKEN® REFRESH YOUR MUSIC RETURNS WITH MUSIC POP-UPS— BREAKING ROUTINES, BEATS AND SOCIAL BUBBLES

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Heineken® Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, it’s also breaking social bubbles and redefining how music brings people together. Heineken® is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken®. To bring this experience to life, Heineken® is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeting new people and expanding their social circles. This collaboration perfectly aligns with Heineken®'s dedication to fostering genuine connections at the pop- up events. Willemijn Sneep, Marketing Director of Heineken Mala...

Cheers to the Champions: HEINEKEN Malaysia Crowns the Top Bartender

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PETALING JAYA, 22 September 2023 – Heineken Malaysia Berhad (HEINEKEN Malaysia) today celebrated the 2023 Star Academy National Finals, crowning J’Shua Chua, from JJ Wine and Tapas, Johor, as he emerges as the 2023 National Champion, walking away with an all-expense paid trip to the Home of Heineken® - Amsterdam!

HEINEKEN Malaysia Star Academy 2023: Where Passion Meets Precision

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PETALING JAYA, 22 May 2023 – Get ready to raise your glasses as the ultimate bartender’s test is back once again! With its passion for consumers and a commitment to excellence, HEINEKEN Malaysia Berhad (HEINEKEN Malaysia) is setting the standard for bartenders with the return of Star Academy 2023 through its new and improved 2023 National Star Academy Championship and Regional Quality Training. With a mission to educate, recruit, challenge, and crown the 2023 champion, the brewer is calling all bartenders across the nation to join the elite ranks and take their skills to the next level.

Every Hour is Happy Hour with Star Bar

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Redeem your first beer on the house and enjoy Happy Hour rate on beers all day long while scoring exclusive merchandise with Star Bar, a new feature on Drinkies.

Work Smart, Drink Smart with Heineken® 0.0.

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KUALA LUMPUR, 13th September 2021 – Now that working from home is the new norm, the hours tend to blur, and we often find ourselves looking for a pick-me-up to get through the day. What if you were able to enjoy a beer while working? #NowYouCan work responsibly while enjoying a cold one with Heineken® 0.0—a refreshing beer, minus the guilt and minus the alcohol.

Every Step Counts, Every Meal Matters

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Heineken Malaysia Berhad (HEINEKEN Malaysia) launched its HEINEKEN Cares programme on 26 July 2021, pledging 150,000 meals to vulnerable communities across Malaysia to help mitigate the negative impacts of a prolonged lockdown. The HEINEKEN Cares programme, which connects employee wellness with community purpose, is committed to donate 1 meal for every 1,000 steps taken by a HEINEKEN Malaysia employee from now until 31 December 2021. With an overall target of 150 million steps by HEINEKEN Malaysia’s employees collectively, this translates to an expected 150,000 meals to be channeled to communities in need. Roland Bala, Managing Director of HEINEKEN Malaysia said, “The pandemic has taken a toll on many communities, leaving many families without stable income to obtain food and other basic needs. In this challenging period, we reach out with a helping hand to support those in need. Our efforts reflect HEINEKEN’s Brew A Better World sustainability commitment, particularly with social sust...

HEINEKEN launches 2030 Brew a Better World ambitions

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HEINEKEN raises the bar with new commitments on the environment, social sustainability and responsible consumption on a path to a net zero, fairer and healthier world. HEINEKEN announces its 2030 Brew a Better World programme, a new set of ambitious commitments aimed at driving a positive impact on the environment, social sustainability and the responsible consumption of alcohol. As an important part of the company’s EverGreen balanced growth strategy, the 2030 ambitions build on progress made since the Brew a Better World programme was originally launched in 2009. “For over 150 years, we’ve been passionate about making a positive impact on the world around us. We know that we can only thrive if our people, the planet and the communities around us thrive,” said HEINEKEN’s CEO and Chairman of the Executive Board Dolf van den Brink. In Malaysia, Roland Bala, Managing Director of Heineken Malaysia Berhad (HEINEKEN Malaysia), commented: “As a responsible and progressive brewer, we are ...

WITHOUT WATER, THERE WILL BE NO BEER: HEINEKEN MALAYSIA REAFFIRMS COMMITMENT TO PROTECTING WATER SOURCE

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In conjunction with World Water Day 2021, Heineken Malaysia Berhad (HEINEKEN Malaysia) is reinforcing its sustainability commitment this year, as it gears into the second stage of its Water Stewardship Agenda 2021-2023. As part of the brewer’s efforts in caring for the environment, HEINEKEN Malaysia reaffirmed its commitment to become 100% balanced for water used in its production. Understanding the value of water, HEINEKEN Malaysia has sharpened its focus on water-related efforts by adopting the Every Drop Strategy, a triangular approach that looks at water protection in a more holistic manner. Through the Every Drop Strategy, HEINEKEN Malaysia will channel its efforts on Water Stewardship1 to fully balance the water used for the products, Water Circularity2 for wastewater treatment, and Water Efficiency3 to reduce water usage in production. Roland Bala, Managing Director of HEINEKEN Malaysia said, “This year’s World Water Day is centred around the value of water and what it means t...

31 Days of St. Patrick’s Celebration with Guinness

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KUALA LUMPUR, 4th March 2021: The past year has been very overwhelming, many people missed many different celebrations. Be it birthdays, wedding anniversaries, Valentine’s Day, graduation ceremonies, or even just gatherings with friends, Malaysians are longing to bring back the missed fun and be part of a celebratory ambiance again. With that notion in mind, Guinness wants to spark little sips of optimism and give everyone a chance to celebrate all last year’s missed occasions this St. Patrick’s month.

WHEN YOU DRIVE, NEVER DRINK Heineken Malaysia Berhad Advocates Responsible Consumption

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Heineken Malaysia Berhad (HEINEKEN Malaysia) today reaffirmed its commitment towards advocating responsible consumption. As a responsible and progressive brewer with a history dating back to 1965 in the country, HEINEKEN Malaysia has always been leading the effort in engaging and educating its customers and consumers on enjoying beers and ciders responsibly.

Raise Our Bars 2020

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KUALA LUMPUR, 6 May 2020: Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched a new platform to help bars and pubs recover from financial difficulties after the Movement Control Order (MCO) is lifted. The platform, named ‘Raise Our Bars’, allows Malaysian consumers to buy a voucher for a beer, stout or cider from their favourite bar, and receive an additional one free of charge when they redeem it.

Tiger Beer launches RM1.5 million fund to ‘Save Our Street Food’

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KUALA LUMPUR, 17 APRIL 2020: Tiger Beer announced today that it will donate RM1.5 million to support Malaysian street food during the Movement Control Order (MCO). The funding will be used to help cover rent for street food vendors, coffee shops and food courts across the country as they face reduced income due to ongoing restrictions. RM1 million of the funds will be made available immediately, and will benefit street food vendors operating in more than 1200 coffee shops and food courts nationwide.