Everyday Food I Love

Disrupt. Break away. Change the game. That’s how PUMA runs things and in 2021, PUMA Running is coming back—hard.  PUMA’s history is packed with nearly 75 years of world records, firsts, and onlys from Abebe Bikila to Bill Rogers to Sabrina Mockenhaubt to Usain Bolt. In industry years, this makes us faster since forever, and we believe now is the time for us to pick up speed again and spark change from the most sought-after marathon finish lines to local run communities. We overhauled our products and developed new technologies to create an effortless run. Years of research and testing have gone into four new key styles—Deviate, Velocity, Liberate, and Eternity—all featuring our cutting-edge supercritical foam technology, NITRO. “With PUMA Running, we set out to create an effortless run for runners,” said Erin Longin, Global Director of the Running and Training business unit at PUMA. “Our new running shoes feature our most innovative technologies, like NITRO foam, making the sh...

Boston, Massachusetts; August 4, 2020 — Global sports brand PUMA, as part of a sponsored research collaboration with MIT Design Lab, has created XETIC, a cushioning technology, which will start a new era by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation will provide for an excellent comfort for walking and will be first introduced in a new street-ready sneaker called Calibrate Runner.  While the futuristic visible technology of XETIC may look like 3D printing at first, XETIC is not made of plastic, it is foam. XETIC takes its name from “auxetic materials”, structures, which behave in a certain way when they are subjected to mechanical stresses such as compression.      For XETIC, this means the cushioning provides an excellent comfort for all wearing occasions. “PUMA’s innovation department teamed up with MIT Design Lab because we needed their high-expert engineering capabilities,” said Romain Girard, Senior Head of I...