Explore the Taste of Australian Beef
Eating lean red meat three to four times a week is recommended by nutritionists for a healthy balanced diet. Australian beef, promoted using the True Aussie Beef branding & logo in international markets, fits the bill completely and deliciously. It’s easy and convenient to buy and cook and there’s no better time than now for a beef-up experience. Beef has many nutritional benefits and is an essential part of a healthy diet for the family, especially for children. Red meat is a great source of protein, iron, zinc and other essential nutrients. Australian beef -- grass-fed, grain-fed, organic and breed-specific products like Wagyu and Angus -- can be enjoyed in different meat cuts and in a variety of cooking styles. Most Australian cattle are raised on open pasture, and Australian grass-fed beef is naturally low in fat and cholesterol, while offering a higher level of Omega 3 fatty acids. The Australian red meat industry has a global reputation as a supplier of clean, safe and natura...