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Tiger Town Makes a Bold Return, Expanding to Kuala Lumpur and Penang This Chinese New Year Tiger Beer’s multi-day event features live performances, interactive games, and a curated local market

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Tiger Beer kicked off the Chinese New Year (CNY) with a statement: Tiger Town is back as a multi-day and multi-city event. The returning festival, now expanded to Penang, launched last night at LaLaport Bukit Bintang City Centre, transforming the space into a raw, energetic hub for the brand’s 敢敢冲 (Dare to Charge Forward) spirit. Now in its second year, Tiger Town runs in Kuala Lumpur through 25 January 2026, before charging forward to Gurney Paragon Mall, Georgetown, Penang, from 13 to 15 February 2026. The launch ceremony set the tone for the evening. Members of HEINEKEN Malaysia’s management team struck a ceremonial gong, followed by a display of Tiger rockets and firecrackers that lit up the night, a contemporary nod to traditional festive rituals. The moment peaked with a powerful lion performance, offering a traditional blessing of energy and good fortune for the year ahead. Tiger Town reimagines the CNY gathering as an immersive, high-energy experience, bringing together live m...
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Create Your Moments with Epson’s New Lifestudio Projectors Designed for Modern Living - The new EF-61G, EF-62N, EF-71 and EF-72 models combine cinematic performance, flexibility and design for today’s hybrid lifestyles.

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Epson, the global leader in projector technologies, today announced the upcoming launch of its latest range of portable lifestyle projectors in Southeast Asia. The new Lifestudio series comprises the Lifestudio Pop (EF-61G, EF-62N) and the Lifestudio Flex (EF-71, EF-72), designed for today’s evolving lifestyles. Sleek and compact, these projectors deliver big-screen entertainment whether you’re at home, at work, or on the move. The new series of projectors also received the 2025 Good Design Award, with Lifestudio Pop recognised among the top 100 products for its minimalist and refined aesthetic. With a growing population of digital nomads and hybrid professionals constantly moving between spaces, the demand for portable, connected technology is rising. Epson’s new Lifestudio series meets this need by offering big screen viewing and powerful sound in a compact design. Portable Performance for Everyday Life Weighing under 4kg, the Lifestudio Pop and Flex projectors are engineered for por...
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Tiger Beer Brings Chinese New Year Reflections to WhatsApp with an Interactive Quiz Digital quiz reveals personalised guiding principles of courage and progress for the year ahead

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This Chinese New Year (CNY), Tiger Beer is bringing festive reflections into everyday conversations with the launch of a Tiger 8 Principle Chatbot Quiz on WhatsApp, offering consumers a simple, interactive way to discover their Tiger’s 敢敢冲 (Dare to Charge Forward) principle that could inspire their year ahead. Hosted entirely on WhatsApp, the short, chat-based quiz fits seamlessly into how people already connect during the festive period, chatting and sharing with friends and family. After answering a series of questions, participants receive a personalised principle, along with ratings across key pillars such as ambition, relationships and wealth. To keep the conversation going, participants can share their Tiger principle on Instagram or Facebook. Until 28 February, three entries will be selected each week to receive exclusive items from the Tiger x atmos collaboration, including limited-edition apparel (designs and sizes allocated at random) and a first-ever Tiger x atmos poker s...
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Tiger Beer Malaysia Unveils CNY 2026 with Bold New Festive Collectibles

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Inspired by the spirit of 敢敢冲 (Dare to Charge Forward) Designed for those stepping into the new year with purpose and togetherness.  This Chinese New Year (CNY), Tiger Beer continues to rally consumers to 敢敢冲 (Dare to Charge Forward), a bold way to step into the year ahead with purpose and togetherness. Rooted in familiar CNY aspirations of ambition, connection, and celebration, Tiger expresses this year’s festive spirit through collaborations and designs that blend tradition with contemporary Asian creativity. As the first reveal in Tiger’s CNY line-up, these collectibles set the tone for more experiences and surprises that will unfold throughout the season. To express the spirit of 敢敢冲 in a way that feels both progressive and meaningful, Tiger has partnered with Malaysian contemporary calligraphy artist Jameson Yap, whose signature River Stroke (流書) technique bridges heritage and modern design. For the collaboration, his expressive approach reinterprets themes often associated w...
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PHONES OFF, TAP ON: HEINEKEN® BRINGS REAL CONNECTIONS TO EVERY CELEBRATION

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Heineken® returns this festive season with a reminder worth repeating: Celebrations Are Best When Your Phones Take A Rest. Always refreshing the moments that matter, Heineken® introduces the all-new 5-Litre Draught Home Bar Package – the ultimate spark for a Phones Off, Tap On party. With pub-fresh Heineken® ready to serve wherever the good times flow, every celebration - from Christmas through to the New Year and Chinese New Year - becomes a memorable get-together, full of laughter and genuine connections. At the heart of the campaign is a simple reminder: the festive season is about being present — reconnecting and sharing quality moments with friends and family, all while enjoying the cool, refreshing taste of Heineken®. Whether it’s an intimate gathering at home, a lively poolside party, an evening BBQ, or a favourite hangout spot, the Heineken® 5-Litre Draught Home Bar Package brings people together over perfectly poured fresh beer and great company, effortlessly and free from dis...
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Rising Stars Shine at Gatorade Malaysia Closed 2025

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Nation’s first official pickleball championship crowns junior and senior champions, highlighting the sport’s rapid growth and inclusivity. The inaugural Gatorade Malaysia Closed 2025, the nation’s first-ever official pickleball championship, concluded this past weekend with thrilling matches, fierce competition, and memorable highlights that brought Malaysia’s best players together on one court. Gatorade Malaysia Close 2025 Winners of the Women’s Singles Open (19 & 35) Category Left to right: Foo Bee Fon (1st Runner Up), Ms. Delima Ibrahim, President of Malaysia Pickleball Association, Laurel Yong Loong Er (Champion), Shahmeez Reza, Senior Manager, Trade Marketing & Marketing Services, Etika Sdn Bhd, and Lim Xin Yu (2nd Runner-Up) Competitors battled not just for medals, but for official national ranking points, marking a major step toward establishing pickleball as a recognised competitive sport in Malaysia. Emerging talents, junior athletes, and seasoned players delivered fa...
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Gatorade Malaysia Closed 2025: A New Chapter in Malaysia’s Pickleball Scene

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Gatorade, the world’s No. 1 sports drink, is proud to power the country’s first national pickleball championship, the Gatorade Malaysia Closed 2025. Organised by the Malaysia Pickleball Association and co-hosted by the Kuala Lumpur Pickleball Association, the championship represents a milestone for the sport in Malaysia, bringing together the nation’s top-ranked players to compete for official national standings. Players from across the country are set to come together at Malaysia’s first national pickleball championship, highlighting the growth of the sport and creating opportunities for emerging talent. (Centre) Ms. Delima Ibrahim, President of Malaysia Pickleball Association, Yang Berbahagia (YB) Dr. Kelvin Yii Lee Wuen, Member of Parliament from Sarawak, Advisor to Malaysia Pickleball Association, Amy Gan, Vice President of Marketing at Etika Sdn. Bhd, joined by the Championship Sponsors of Gatorade Malaysia Closed 2025 The tournament will be held from the 5th to 8th of December 20...
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