A NEW YEAR FILLED WITH OPPORTUNITIES TO WIN WITH TIGER BEER

Let your Lunar New Year overflow with prosperity and togetherness with Tiger Beer. Malaysia’s No. 1 Beer, is rewarding its loyal consumers this Lunar New Year with a campaign packed full of opportunities to win. Thousands of Ringgit in cash prizes, exclusive limited-edition Tiger Beer Mahjong sets, collectable playing cards, and more will ensure that your New Year will overflow with prosperity when you fill your glass with Tiger Beer and other HEINEKEN Malaysia products.

From 1st January 2018 until mid-February, consumers who purchase three big bottles of Tiger Beer, Heineken, Guinness, Anchor Smooth or Anchor Smooth Draught in participating coffee shops, food courts and Chinese restaurants, can instantly redeem a pack of limited-edition Tiger Beer playing cards. There are three different designs on offer, so start your collection today!

To add on to the celebration, consumers who purchase any big bottles of the above mentioned beers in Peninsular Malaysia just have to check underneath the bottle caps to see if they have won more prizes – up for grabs are cash ang-pows worth RM99 and cans of Apple Fox Cider – making for a great start to the year ahead.

Exclusive Tiger Beer Mahjong sets are on offer for those looking to fill their fridges with HEINEKEN Malaysia products during the festive season. At participating stores during the month of January, consumers who purchase one 24-can pack of Apple Fox Cider and two 24-can packs of any other HEINEKEN Malaysia products at selected stores will have the opportunity to take home the exquisite Tiger Beer Mahjong set at a special price of only RM99. Stocks are limited, so purchase early to avoid disappointment.

Tiger Beer will also be rewarding its loyal consumers who shop at selected Tesco outlets in Peninsular Malaysia via the ‘Tiger Shopper Sweep’ game. Throughout the month of January, consumers purchasing RM200 and above of HEINEKEN Malaysia products will be able to play the game and win prizes.

Every game will be rewarded – with prizes including Tiger Beer Mahjong sets, and cans of Apple Fox, Guinness Bright or Tiger White up for grabs. If that’s not enough, three loyal consumers in Klang Valley stand to win the ultimate prize, available until 14th January, via the ‘Tiger Shopper Sweep’ game: a ten-minute dash around a Tesco store, with the winner keeping everything they can fit into their designated boxes.

Andrew Woon, Sales Director of Heineken Malaysia Berhad said, “With so many opportunities to win, it’s easy to see that when you fill your glass with Tiger Beer, your new year will overflow with prosperity and togetherness. So this Chinese New Year, be sure to think of Tiger Beer and the rest of HEINEKEN Malaysia’s award-winning range of iconic brews as you come together to celebrate with friends and family.”

For more information on this campaign and the abundance of promotions, as well as the dates and locations of outlet events, please visit https://www.facebook.com/TigerBeerMY. These promotions are only open to non-Muslims who are 21 years old and above.

Heineken Malaysia Berhad
HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:
• The World’s No. 1 international premium beer Heineken® ;
• The World-acclaimed iconic Asian beer Tiger Beer, its doubly refreshing variant Tiger Radler; and its other innovative brew Tiger White – Asia’s Wheat Beer;
• The World’s No. 1 stout Guinness, and the unique smooth and fresh stout Guinness Bright;
• The World’s No. 1 cider Strongbow Apple Ciders
• The New Zealand inspired cider Apple Fox Cider
• The all-time local favourite Anchor Smooth, its latest variant Anchor Smooth Draught and its strong beer variant Anchor Strong;
• The premium Irish ale Kilkenny;
• The real shandy Anglia
HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner, Japan’s No. 1 100% malt beer Kirin Ichiban and the World’s No. 1 ready-to-drink alcoholic beverage Smirnoff Ice. The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.

Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.
For more information please visit: www.heinekenmalaysia.com

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