Tiger Chinese New Year 2018!

Heineken Malaysia Berhad recently launched their Tiger Beer Chinese New Year campaign, starting with a hosted dinner. During the dinner, we were first entertained with a lion dance performance, and then visited by the Gods of Prosperity who came to give away Mandarin Oranges and fortune Cookies. There was a gleeful Yee Sang tossing ceremony followed by a live band, vocalised by the renowned May Mow.

 

There certainly was a lot of good cheer that night, and the dinner accompanied with Tiger beer made everything even better!

Speaking at the event, Mr. Hans Essaadi, Managing Director of Heineken Malaysia said, "This festive season, HEINEKEN Malaysia wants to gift its loyal consumers a memorable Chinese New Year experience. As this is a time when families and friends gather for reunion, we want to ensure that their celebrations will overflow with prosperity and togetherness. Hence, our campaign this year is packed full with opportunities for our loyal consumers to win with a the range of brews in our portfolio."

During this delightful season, consumers who fill their glasses with Tiger Beer and other HEINEKEN Malaysia products at participating coffee shops, food courts and Chinese restaurants can instantly redeem a pack of limited-edition Tiger Beer playing cards  while also having the opportunity ti take home prizes such as cash ang-pows worth RM99 or cans of Apple Fox Cider.

Exclusive Tiger Beer Mahjong sets are on offer at participating stores too. Consumers can own a set at RM99 only, while stocks last, when they purchase one 24-can pack of Apple Fox Cider and two 24-can of any other HEINEKEN Malaysia products. Consumers can also keep an eye on the new packaging for Tiger Beer and Guinness during this festive period, designed to make the Chinese New Year celebrations merrier this year.

For more information on this campaign and the abundance of promotions, as well as the dates and locations of outlet events, please visit their Facebook page here. these promotions are only open to non-muslims who are 21 years old and above.

Meanwhile, we at Everyday Food I Love take this opportunity to wish everyone in advance a Prosperous Chinese New Year! Gong Xi Fa Cai!

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