Triple Launch; Carlsberg Malaysia Officially Launch New Carlsberg Packaging, Asahi Super Dry and Kota Kinabalu Jazz Festival

As almost anyone reading this post already knows, May 31, 2012 marked a big day in East Malaysia as it is a day for the Triple Launch; Carlsberg Malaysia Officially Launch New Carlsberg Packaging, Asahi Super Dry and Kota Kinabalu Jazz Festival. The Triple Launch was held at the Sparks in Ming Garden Hotel and Residences.

Sparks Live
To top off each evening, get into party mood at Sparks with live performances from a Chinese powerhouse band and deejay with world class sound system for real clubbing experience.
Capacity: 100 persons
Operation Hours: 5:00pm to 1:00am (Monday to Thursday),
5:00pm to 2:00am (Friday, Saturday and eve of public holiday)

Ming Garden Hotel & Residences

Lorong Ming Garden, Jalan Coastal,

88000 Kota Kinabalu, Sabah, Malaysia

Telephone: +60 88 528 888

Facsimile: +60 88 528 889

E-mail: enquire@minggardenhotel.com

 

Everydayfoodilove.co Team: Melisa, Monica and Angeline

Malaysia's most preferred beer brand, Carlsberg continue to excite consumers in East Malaysia by introducing a new, modern, contemporary packaging of Carlsberg big bottle in line with its global brand revamp after a year of proven success amongst consumers in Peninsular Malaysia. "Embracing the new brand tagline of ' That Calls for a Carlsberg', the new logo and feel of Carlsberg is well-accepted by consumers of all ages, and boost sales to the big bottle packaging significantly," said Soren Ravn, Managing Director of Carlsberg Malaysia in his opening remark.

Monica sipping the Asahi beer

Mr.Soren Ravn, Managing Director of Carlsberg and Kenneth Soh (right) from Luen Heng, sole distributor 

The new packaging on its Quart and Profile bottles will see the Carlsberg brand embossed on the bottle, with a new neck-shape label, all of which presents Carlsberg in a very appealing manner. While the content size and Carlsberg's great taste will remain untouched, the new packaging is expected to be more appealing to a wider, more modern audience while at the same time delivering a far more iconic and consistent look and feel to all Carlsberg's packaging.

Breaking the Carlsberg Ice Sculpture

 

In Malaysia, Carlsberg has enjoyed tremendous success, winning in both brand recognition and brand preference. Carlsberg has been continuously voted as the #1 beer brand in Malaysia by bodies such as Putra Brand Awards and Reader’s Digest Most Trust Brand Awards.

 

In line with the brewer's growth in premium beer segment, Carlsberg Malaysia added Asahi Super Dry , the No.1 Japanese beer around the world to its growing portfolio credentials. Brewed in a unique Karakuchi style (using a special yeast strains), Asahi Super Dry gives a clean, crisp and refreshing taste with no bitterness.

 

Following a recent agreement signing with Asahi Breweries Ltd. (ABL), Carlsberg Malaysia is now awarded with the rights to locally manufacture, sell and distribute Asahi Super Dry locally at Carlsberg Malaysia's brewery in Shah Alam.

 

Login to find out more about KK Jazz Festival http://kkjazzfest.com

During the launch, Carlsberg also announced its continued partnership with the highly anticipated Kota Kinabalu Jazz Festival (KKJF) as the official beer sponsor for the 3rd consecutive years. The KKJF President, Mr. Jack Ong was present to mark the launch of the music festival together with MD Soren.

 

Mr.Soren Ravn and Mr. Jack Ong
Login to find out more about KK Jazz Festival http://kkjazzfest.com

Tickets for 6th KK Jazz Festival 2012 are now AVAILABLE at:
1. Party Play Lifestyle Cafe, Lintas
2. Playground, City Mall
3. Firefly Bar and Grill, KK Times Square
4. Jarrod and Rawlins, KK Times Square
5. The Chocolate Factory, KK Times Square
6. Texas Grill Restaurant & Bar, Segama
7. Hotel Sixty3, Gaya St.
8. BB Cafe, Gaya St.

 

Catch SIA Fuze, SIA Funkyard, Ten Thirty Jazz and Meteor Crates for the 2nd group of the Sabah Jazz Talent Search 2012 happening this week on 3rd June 2012, Sunday at Party Play Lifestyle Cafe, Lintas !!!!! Come support and join us for a sunday night jazz competition
Login to find out more about KK Jazz Festival http://kkjazzfest.com

 

At the launch, guests were treated to a mix of fun ranging from the Carlsberg Ice Sculpture to reveal the quart bottle to the Asahi Super Dry electrifying dance performance. In addition, we were also given an exclusive opportunity to snap photographs with the newly launched Carlsberg and Asahi Super Dry Wall of Fame while enjoying the melodic tunes of jazz performances by ELIXIR.

Beat Box, Rap and Singing performance by Soren Ravn, M.D. of Carlsberg

 

 

 

 

Login to find out more about KK Jazz Festival http://kkjazzfest.com

 

MC for the Triple Launch

Kenneth Soh and Soren Ravn

 

 

Dance Performance for the Launch of Asahi

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Monica

Melisa

Angeline and Monica

 

An array of buffet dinner was served for invited guests and members of media

Kampung Style Fried Rice

 

Deep-fried Fish Fillet

 

 

Prawn Fritters

 

 

Chicken Drummets

 

 

Tacos

 

 

Cold Dishes

 

Sushi

 

Dessert

 

 

 

Ming Garden Hotel Reception area at Lobby

Ming Garden Hotel and Residences

Lorong Ming Garden, Jalan Coastal,

88000 Kota Kinabalu, Sabah, Malaysia

Telephone: +60 88 528 888

Facsimile: +60 88 528 889

E-mail: enquire@minggardenhotel.com

Room rates start from RM268++

 

Rosewood Lounge
For a relaxing atmosphere, step into Rosewood Lounge and be serenaded by the soothing background music, perfect getaway from the busy outdoors of the city center.
Capacity: 70 persons
Operation Hours: 10:00am to 12:00 midnight

 

 

Melisa, Monica and Angeline

Everydayfoodilove.co/ Foodloh.com: Thank you for reading our posts. Our media coverage touches mostly on lifestyle events and focuses on happening scenes in Kuala Lumpur and Kota Kinabalu. We also write food reviews, travel and hotel reviews, KL clubbing reviews and product launches. Our other interests include the movies, technology and photography. Subscribe to our facebook page. Contact me via my email at: angel_line78@hotmail.com or monicaong@hotmail.com