Jim Beam, the world’s number one bourbon brand, cranked up the excitement at the highly anticipated Jim Beam Highball Bash 2024, held at APW Bangsar on 26th and 27th September 2024. Over the course of this epic two-day bash, attendees came together to vibe with their tribe, celebrating and embodying the spirit of unity. To amplify the theme, Jim Beam teamed up with dynamic personalities and Tribe Leaders in their respective creative spaces – DJ Jovynn, Jayden Chong and Sam Wong to help guests find their rhythm, meThe Jim Beam Highball Bash 2024 served up a sizzling sonic experience, featuring a powerhouse lineup of Malaysia’s finest DJs that kept the energy soaring across both days. Day one saw electrifying sets by DJ Yazzi, Saint Kylo, DJ Duo BATE, and DJ Jovynn, who had the crowd enthralled with their distinct mixes and high-octane beats. On Day two, Odelia Tirza, DJ Yazzi, and DJ Blink took the stage, keeping the explosive momentum alive with unforgettable performances. Together, these maestros of sound created an exhilarating atmosphere, each adding their unique flair to the bash’s epic soundtrack, ensuring the crowd danced non-stop throughout the event.et like-minded partygoers, and create lasting memories, proving that everything is truly #BestEnjoyedTogether!
The Jim Beam Highball Bash 2024 served up a sizzling sonic experience, featuring a powerhouse lineup of Malaysia’s finest DJs that kept the energy soaring across both days. Day one saw electrifying sets by DJ Yazzi, Saint Kylo, DJ Duo BATE, and DJ Jovynn, who had the crowd enthralled with their distinct mixes and high-octane beats. On Day two, Odelia Tirza, DJ Yazzi, and DJ Blink took the stage, keeping the explosive momentum alive with unforgettable performances. Together, these maestros of sound created an exhilarating atmosphere, each adding their unique flair to the bash’s epic soundtrack, ensuring the crowd danced non-stop throughout the event.
Packed with thrilling activities, live performances, and immersive experiences, the event delivered non-stop fun, shared joy, and unforgettable moments.The Jim Beam Highball Bash 2024 served up a sizzling sonic experience, featuring a powerhouse lineup of Malaysia’s finest DJs that kept the energy soaring across both days. Day one saw electrifying sets by DJ Yazzi, Saint Kylo, DJ Duo BATE, and DJ Jovynn, who had the crowd enthralled with their distinct mixes and high-octane beats. On Day two, Odelia Tirza, DJ Yazzi, and DJ Blink took the stage, keeping the explosive momentum alive with unforgettable performances. Together, these maestros of sound created an exhilarating atmosphere, each adding their unique flair to the bash’s epic soundtrack, ensuring the crowd danced non-stop throughout the event.
At the height of the party, the event became a true celebration of taste and fun. Attendees enjoyed a unique experience at the iconic Jim Beam Highball bar, where custom-crafted highballs offered delightful twists and unique garnishes. From refreshing classics to playful creations like the Apple Candy, nostalgic Sarsi Float, and indulgent Milo Dinosaur, there was something to please every palate. Guests had the freedom to customise their drinks or stick with tried-and-true favourites, ensuring a truly personalised experience.
crowd danced non-stop throughout the event.
Another standout highlight of the Jim Beam Highball Bash 2024 was the opportunity for guests to express their creativity and take home personalised mementos from the night. Attendees were invited to dive into the world of custom design at dedicated merchandise stations, where they could craft exclusive Jim Beam-themed items. This interactive element added a personal touch to the evening, providing every guest with a unique keepsake to remember their time at the bash.
To complement the flowing drinks, the event showcased a tempting selection of Korean bites and iconic Malaysian street snacks. The Jim Beam Highballs offered easy and refreshing pairings with the food, keeping the energy high throughout the night.
Amid the pulsating music and Jim Beam’s signature highballs, guests enjoyed interactive entertainment, participating in various games to win free drinks, adding an extra layer of excitement. The Best Dressed Contest, hosted by Sam Wong, quickly became a crowd favourite, encouraging attendees to flaunt their bold fashion choices. This competition brought out the playful, daring spirit of Jim Beam, further enhancing the night’s lively energy.
The Jim Beam Highball Bash was more than just an event; it was an immersive experience where vibrant music, custom-crafted highballs, interactive games, and creative merchandise
Jim Beam is set to bring the excitement to three iconic venues—Guang, Tang Ping, and Tavern 13—this October! Join us for unforgettable highball moments, exclusive promotions, and the unique Jim Beam atmosphere at each location. Stay tuned for the announcement of the pop-up dates, and follow @jimbeamsea for updates. Don’t miss out on the fun!
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