Get ready to supercharge your Premier League experience like never before! Guinness Malaysia is set to elevate the excitement this football season with a nationwide campaign that perfectly marries the electrifying thrill of the world’s most-watched football league with the unrivaled richness of a flawlessly poured Guinness.
As the Official Beer of the Premier League, Guinness is bringing an extraordinary season to life with a series of high-energy Viewing Parties across Malaysia's favorite pubs and bars. This thrilling campaign is designed to unite fans of both the beautiful game and the beloved brew, offering an unparalleled viewing experience brimming with action, camaraderie, and exceptional rewards.
To amplify the excitement, Guinness has launched a vibrant new communication campaign titled ‘Lovely Game for a Guinness,’ showcased across a variety of media platforms. This creative series beautifully captures the profound connection between football enthusiasts and their cherished stout, ensuring unforgettable moments as these two global icons come together. The global campaign kicked off last month in London, where Premier League legend Alan Shearer joined forces with Guinness to unveil a spectacular sight—a convoy of 20 Guinness tankers, each adorned with the colors of a Premier League club, departing from the historic St. James’s Gate Brewery in Dublin to deliver perfect pints to fans in time for the season’s opening match.
Martijn van Keulen, Managing Director of Heineken Malaysia Berhad, shared his excitement about the campaign, reflecting on the essence of its tagline, ‘Lovely Game for a Guinness’: “We are thrilled to launch the Guinness x Premier League campaign in Malaysia. This is a unique chance for all football fans—regardless of their club allegiance—to come together for an authentic Guinness experience that celebrates the beautiful game they adore.
“The Premier League embodies passion, excitement, and unity, and Guinness is excited to bring that same vibrant energy to fans across Malaysia. This campaign is more than just a celebration of two iconic global brands; it’s about crafting unforgettable experiences that place passionate fans, the rich culture of football, and the enjoyment of a Guinness at the heart of every moment. We invite fans to unite, share their love for the game, and savor every match with a Guinness,” van Keulen added.
Whether you’re cheering from the pub or enjoying the match from the comfort of your home, Guinness is dedicated to enhancing your match-day experience. For those watching from home, you can still savor the distinctive taste of Guinness Draught. Simply order Guinness Draught In A Can (GDIC) online at Drinkies.my, and relish the beautiful game with the beautiful beer, shared with great friends—just as you would at the pub.
Prepare for a season of unforgettable moments, where every goal and every cheer is perfectly paired with a pint of Guinness. Stay connected with all things Guinness Malaysia by following their social media channels:
www.facebook.com/guinnessmalaysia and
www.instagram.com/guinnessmy
Please note that Guinness x Premier League promotions and activities are intended for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and never drink and drive.
For media invitation please email: angelineonglimin@gmail.com or WhatsApp: 016-8262812 or Instagram DM @angelineonglimin
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