Double the ‘Ong’ this CNy with tiger radler mandarin orange
Gong Hei Fatt Choy! A special, limited edition beverage has arrived to help you bestow upon your friends and relatives double the prosperity this Chinese New Year. Who wouldn’t welcome more ‘ong’, right? So double up on the prosperity and merriment when you gift your loved ones the quintessential mandarin oranges coupled with Tiger’s special release this festivity, Tiger Radler Mandarin Orange.
Tiger Beer Marketing Manager Jessie Chuah said, “Chinese New Year is a celebration that brings friends and loved ones together, and presenting mandarin oranges or tangerines is a custom guests and hosts practise. To add on to the camaraderie of the festivity, Tiger Radler is doubling up on the ‘properity’ with the introduction of its limited edition Tiger Radler Mandarin Orange. Although only available during this festive season, we believe this doubly refreshing new variant will provide twice the merriment and joy so be sure to stock up the special edition 24-can packs today.”
The all-new distinctive variant with an ABV of 2% is making its way to various stores across the country from Jan 11 onwards. It will be retailed from *RM69.90 for a 24-can pack that comes with exclusive ‘ang pow’ packets for that added touch. As the product is available for a limited time only, be sure to grab a couple of cans from stores near you and enjoy the beginning of the New Year filled with more ‘ong’, longevity and happiness with your friends and loved ones!
* Price is subject to change and may vary across stores.
About Tiger Beer
ROARING SINCE 1932
A bold lager, born and brewed in the heart of Asia through our tropical lagering process. Tiger’s uniquely refreshing and full-bodied flavor is enjoyed in more than 70 countries, winning us friends and awards the world over.
The brand received its first award in 1939, beginning its journey as an Award Winning beer on an international stage. The recognition of its product excellence catapulted Tiger's internationalization in the early 1990s, with over 50 international awards and accolades to date. It is now known as a symbol of contemporary international Asia, enjoyed by discerning drinkers in every corner of the globe spanning across Asia with growing popularity in western markets such as, Europe, USA and Australasia amongst others.
A true Asian beer at heart, the brand wants to show the world what Asia has to offer. Over the years, Tiger has received more acclaim from the world's leading newspapers and journals than most other beers. For example, the Washington Magazine, in a blind taste-test involving several hundred brands, unreservedly voted Tiger "positively the best beer in the world". Tiger has also accumulated over 50 accolades, awards and distinctions. Some of the more notable awards include a Gold medal in the International-Style Lager at the World Beer Cup 2010 and a Gold Medal for the International Golden Lagers category at the BrewNZ Awards in 2011. Each year from 2004 to 2006, Tiger was named a UK Cool Brand Leader. The recognition reaffirmed Tiger's popularity and was given only to the coolest brands in the UK.
About Guinness Anchor Berhad (GAB)
GAB with its portfolio of iconic international brands, is the leading brewer in Malaysia. GAB brews, markets and distributes:
• World-acclaimed iconic Asian beer TIGER BEER, its doubly refreshing variant TIGER RADLER and its other innovative brew TIGER WHITE – Asia’s Wheat Beer;
• The World’s No. 1 stout GUINNESS;
• The World’s No. 1 international premium beer HEINEKEN;
• The all-time local favourite ANCHOR SMOOTH and its strong beer variant ANCHOR STRONG;
• The premium Irish ale KILKENNY;
• The Real Shandy ANGLIA;
GAB also produces the wholesome, premium quality non-alcoholic MALTA. GAB’s brand portfolio also includes the World’s No. 1 cider STRONGBOW, the No. 1 German wheat beer PAULANER, Japan’s No. 1 100% malt beer KIRIN ICHIBAN and the World’s No. 1 Ready-To-Drink alcoholic beverage SMIRNOFF ICE.
Listed on the Main Market of Bursa Malaysia, GAB’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V indirectly.
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