A Rooftop Street Flavours Affair by Tiger Bites @ Avenue K

After a solid two months quest for the best street food gems, Tiger Bites hosted a food festival to celebrate the amazing reception the campaign has garnered.
 Way up on a roof in the heart of town came an extraordinary congregation of street food masterchefs for the conclusion of Tiger Bites

A scrumptious spread of popular Malaysian hawker food were dished out at the al fresco dining festival that saw the rooftop of Avenue K transformed to resemble popular street food markets of Kuala Lumpur. Specially created Tiger Beer cocktails — Roaring Passion and Bite Me, Cherry — were handed out to welcome foodies, who were in for a treat and spoilt for choice as they indulged in the wide array of yummy nom noms and ice cold Tiger Beer while taking in the rugged contours of Kuala Lumpur’s city skyline.

Exciting activities such as ‘Go Nuts for Nuts’ and ‘Get Your Balls Straight’ kept the guests entertained, while a cosy ‘Chill lah’ area was made available for the convenience of foodies to kick back and relax.

“At the start of this campaign, we sent out fellow foodies on a quest for lesser known street food gems and I am happy to say that the reception was amazing. We’ve uncovered some great finds. It goes to show Malaysians love uncaging new things and sharing their discoveries with fellow food lovers out there.

“As the campaign comes full circle, we decided what better to celebrate the success of Tiger Bites than to host a celebration with some of the best hawker food there is in town. It’s also put together in recognition of the efforts by the many food lovers and explorers that have made this initiative a success,” said Tiger Beer marketing manager Jessie Chuah at the event.

 

Back in August, Tiger Bites challenged foodies to a gastronomical hunt around Malaysia to uncage hidden street flavours. Embarking on roads less travelled, food lovers traversed the country in search for rare but yummy hawker nom noms, pinning their discoveries on Tiger Beer’s microsite www.tigerbites.com.my for others to explore.

 

 

 

 

Prizes such as 18 sets of GoPros, phone lenses and selfie tripods were rewarded to participants of this 11 week long contest. The participant who put together the best street food trail (which combines the most number of pins dropped and total distance travelled) was identified and awarded with an all-expenses paid trip for two to Taiwan where more great meals await.

For more information on Tiger Bites, log on to www.tigerbites.com.my

 

About Tiger Beer
ROARING SINCE 1932
A bold lager, born and brewed in the heart of Asia through our tropical lagering process. Tiger’s uniquely refreshing and full-bodied flavor is enjoyed in more than 70 countries, winning us friends and awards the world over.

The brand received its first award in 1939, beginning its journey as an Award Winning beer on an international stage. The recognition of its product excellence catapulted Tiger's internationalization in the early 1990s, with over 50 international awards and accolades to date. It is now known as a symbol of contemporary international Asia, enjoyed by discerning drinkers in every corner of the globe spanning across Asia with growing popularity in western markets such as, Europe, USA and Australasia amongst others.

A true Asian beer at heart, the brand wants to show the world what Asia has to offer. Over the years, Tiger has received more acclaim from the world's leading newspapers and journals than most other beers. For example, the Washington Magazine, in a blind taste-test involving several hundred brands, unreservedly voted Tiger "positively the best beer in the world". Tiger has also accumulated over 50 accolades, awards and distinctions. Some of the more notable awards include a Gold medal in the International-Style Lager at the World Beer Cup 2010 and a Gold Medal for the International Golden Lagers category at the BrewNZ Awards in 2011. Each year from 2004 to 2006, Tiger was named a UK Cool Brand Leader. The recognition reaffirmed Tiger's popularity and was given only to the coolest brands in the UK.

About Guinness Anchor Berhad (GAB)
GAB with its portfolio of iconic international brands, is the leading brewer in Malaysia. GAB brews, markets and distributes:
• World-acclaimed iconic Asian beer TIGER BEER, and its doubly refreshing variant TIGER RADLER;
• The World’s No. 1 stout GUINNESS;
• The World’s No. 1 international premium beer HEINEKEN;
• The all-time local favourite ANCHOR SMOOTH and its strong beer variant ANCHOR STRONG;
• The premium Irish ale KILKENNY;
• The Real Shandy ANGLIA;

GAB also produces the wholesome, premium quality non-alcoholic MALTA. GAB’s brand portfolio also includes the World’s No. 1 cider STRONGBOW, the No. 1 German wheat beer PAULANER, Japan’s No. 1 100% malt beer KIRIN ICHIBAN and the World’s No. 1 Ready-To-Drink alcoholic beverage SMIRNOFF ICE.

Listed on the Main Market of Bursa Malaysia, GAB’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V indirectly.

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