More Flavour, More Crunch, More Happiness Munchy’s Launches New Cheese and Chocolate Crackers Variants

Munchy’s has expanded its crackers range with the introduction of two new flavours, Cheese and Chocolate, unveiled at a launch event held today at Mydin Subang Jaya. The launch reflects evolving snacking preferences among Malaysian consumers, where flavour and texture play an increasingly important role in everyday enjoyment.

In Malaysian homes, crackers have long been a familiar favourite. As snacking habits evolve, expectations have grown. Consumers are now looking for flavour that lingers and a crunch that carries through from the first bite to the last. It is no longer just about having something light to nibble on, but something satisfying enough to reach for again. Recognising this shift, Munchy’s introduced the new variants to deliver fuller taste and a more defined crunch.

“Consumers today are looking for more than just a simple snack. They want something that delivers both flavour and texture in a way that feels satisfying. With the introduction of Cheese and Chocolate, we wanted to offer more variety while staying true to what people already enjoy about Munchy’s Crackers, which is that familiar crunch and ease of sharing in everyday moments,” said Ling Yee Wen, Marketing Director of URMunchy’s Malaysia.

The Cheese variant delivers a savoury richness, baked with real cheese for an authentic flavour experience. It is suited for those who prefer full and comforting notes, whether enjoyed with a cup of tea or shared among family and friends. The Chocolate variant offers a sweeter alternative that balances indulgence with everyday enjoyment, providing greater variety within the same familiar range.

Both flavours are crafted to deliver a consistent crunch from start to finish.

That crisp texture defines the experience, and when paired with fuller flavour, it creates longer taste enjoyment that makes even simple snack moments feel more rewarding. Rather than changing what people already enjoy, the addition of Cheese and Chocolate strengthens Munchy’s existing cracker portfolio. It expands choice while maintaining the familiar role crackers play in households. From coffee tables and office pantries to lunch boxes and social visits, the new flavours fit naturally into everyday routines.

Food often anchors conversation. A simple snack shared can spark laughter, stories, or even comfortable silence. With Cheese and Chocolate joining its crackers range, Munchy’s continues its promise of sharing happiness through snacks that are easy to enjoy and share.

The new Cheese and Chocolate Crackers are now available nationwide in 260g packs at a recommended retail price of RM5.60 at major supermarkets and hypermarkets.

The launch also takes place in conjunction with Riang Raya Bersama Campaign by Munchy’s and Jack ‘n Jill running from 17 February to 30 April 2026. Through the campaign, consumers stand a chance to win prizes worth up to RM80,000, including a home makeover. The campaign encourages families to come together and share meaningful moments while adding excitement to their festive shopping .

Further information on the Riang Raya Bersama Campaign can be found on Munchy’s official Facebook (https://www.facebook.com/Munchys/) and Instagram (https://www.instagram.com/munchys.my/) pages.

About Munchy’s: Established in 1991, Munchy’s is Malaysia’s No.1 biscuit brand^ that has now flourished into a recognised and successful brand present globally. In line with its mission to provide healthier, tastier and delightful creations that bring people together in moments of happiness, Munchy’s offers a wide variety of offerings across all key biscuit segments. Munchy’s product brands are available in most retail outlets in Malaysia and more than 50 countries globally.

About Universal Robina Munchy’s (URMunchy’s): Universal Robina Munchy's (URMunchy’s) Malaysia is part of Universal Robina Corporation (URC), a sustainable global enterprise in eleven high-growth markets across Asia. With over 40 years of experience in Malaysia, URMunchy’s aims to delight everyone with good food choices by offering a diverse range of products across three segments: biscuits (Munchy's, Lexus, Oat Krunch, Cream-O, Muzic, Topmix, Funmix), snacks (Jack ‘n Jill, Roller Coaster, Jack ‘n Jill Calbee, Jigs, Corn Curls), and confectioneries (Cloud 9, Nips). URMunchy’s is committed in delivering top quality and halal-certified products.

URMunchy’s consists of two corporate entities: trading entity of MunchWorld Marketing Sdn. Bhd. based in Klang, Selangor and manufacturing entity of URC Snack Foods (Malaysia) Sdn Bhd operating from two separate locations, namely Batu Pahat and Pasir Gudang, Johor. Visit http://www.urc.com.my for more information.

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