GUINNESS FLAVOUR BY FIRE IGNITES UNFORGETTABLE FLAVOURS AND EXPERIENCES
Kuala Lumpur, August 18, 2023 - The Guinness Flavour By Fire Festival at Sentul Depot was the place to be last weekend! As you stepped onto the festival grounds, your senses were ignited with tantalizing aromas, mouth-watering cuisine, and vibrant sights and sounds. It was far from your average festival – it was a blazing revelry that combined the tantalizing fusion of Guinness-infused flame-cooked creations, igniting unforgettable memories and sending your taste buds on a journey beyond the ordinary.
Welcoming thousands of excited fans and foodies alike, Guinness Flavour By Fire kicked off there that evening and ran until Sunday, August 20th. With a lineup of 11 dynamic culinary partners, over 20 open-flame grills, and an impressive 27 taps flowing smooth and creamy Guinness Draught, attendees were immersed in a culinary experience that left an indelible mark on their senses.
The air was thick with the smoky scent of fire-grilled sizzling meats and savory spices, captivating senses and making taste buds dance with anticipation. So, friends gathered for an extraordinary journey through the magic of fire and Guinness's rich, distinctive flavor, which itself was derived from fire-roasting its barleys at precisely 232 degrees Celsius. Authentically Guinness, the festival provided the perfect setting for cheerful camaraderie amid culinary temptations that promised an extraordinary taste experience.
"We were delighted to receive an incredible response to our unique festival, which took the taste experience beyond the ordinary. Guinness has a rich, distinctive flavor that is a favorite among chefs and drinkers alike, and when combined with the transformative power of fire, it created a truly unforgettable culinary experience. Guinness was always looking for new and exciting ways to bring our brand values of power, goodness, and communion to life in an engaging and immersive way. Our festival was the perfect occasion for people to come together for an authentic Guinness experience and create unforgettable memories,” said Shaun Lim, Marketing Manager - Wheat Beer, Stout & Diageo Brands at HEINEKEN Malaysia Berhad.
Food was prepared by renowned masters in the art of grill cooking, namely, Chef Franky of Arthur's Storehouse, rock & roll chefs Johnny and Sherson of Kitchen Mafia, culinary innovator Chef Navin Karu of Big Boyz Barbecue, foodie favorites like Yat Sing Smokehouse, KAO BBQ, and Tipsy Boar. Undisclosed Location, Shucked Oysters & Seafood Bar, TNR by Sean & Angie, Bacon It, and Caketella also featured their unique Guinness infusion offerings at the festival.
Attendees discovered a mouth-watering selection of flame-cooked, Guinness-infused dishes - from lamb ribs to grilled salmon, artisanal burgers, and irresistible Guinness-infused desserts, which made taste buds dance with delight. Also impressive was the range of vegetarian and dessert options that brought a complete offering to the festival with something extraordinary for everyone.
Adding to the excitement, festivalgoers were entertained by a lineup of favorite local artists, each day featuring five live acts. On the festival's opening day, attendees were entertained by a$ix, Lost Spaces, Resort, Talitha, and Darren Ashley, all delivering nothing short of perfection on stage. The weekend lineup included Samantha Diana, Masia One, K-town Clan featuring Jerryca Misty & DJ Yauzzy, Saint Kylo, STREETCODE, Skies Are Red, Billie Blue & The Nowhere Men, Blister, and 9 Lives Band featuring Joy Victor & Muzza!
The famous Guinness STOUTie machine was another hot attraction. Left and right, people lined up to get their selfies printed onto the creamy head of their Guinness – a cool way to capture happy moments.
And not to forget the Guinness Long Bar Challenge – a signature attraction that all Guinness fans looked out for. Friends cheered each other on as they tried to precisely slide a bottle of Guinness down the bar. The winner even got exclusive Guinness merchandise! The next food haven to experience Guinness Flavour by Fire Festival was Penang on the 2nd and 3rd of September at Fort Cornwallis.
"Our culinary team comprising some of Penang's much-loved chefs was eager to present a range of Guinness-infused foods. It was the perfect opportunity to gather with friends and loved ones and enjoy some quality Guinness time," said Lim.
Stay tuned to Guinness Malaysia’s socials for announcements on the chef lineup and entertainment for the upcoming festival at Fort Cornwallis, Penang, on the 2nd and 3rd of September. For more information about the Guinness Flavour By Fire festival, visit https://www.guinnessflavourbyfire.my/. Stay updated on all things Guinness Malaysia by following their social media channels on www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.
Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive. Guinness Flavour By Fire is strictly for non-Muslims aged 21 and above.
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