LUX* Resorts & Hotels, LUX* TEA HORSE ROAD IN BENZILAN CHINA PERSONIFIES BRAND ATTRIBUTES OF THE NEW BMW 7 AND X7

LUX* Tea Horse Road in Benzilan in Degen, Yunnan, was chosen to showcase the new BMW’s new X7 and 7 series from 6 to 9 July 2019. For six days, 90 distinguished guests immersed in the joy of local Tibetan hospitality while living the brand attributes of BMW’s new models. Complementing the series of test drives and product presentations, LUX* Benzilan served up a medley of gourmet experiences set against the majestic backdrop of the Meili Snow Mountain National Park.

For more than 13 centuries, the ancient Tea Horse Road remains as one of Asia’s true odysseys. In the spirit and essence of old caravanserais that served the leaders of pack-trains carrying tea from the Burmese border to the high plateau of Tibet, LUX* Benzilan is located in one of the world’s most fabled trading routes.

Chosen for the signature LUX* service inspired by unrivalled Tibetan hospitality, the resort played host to an intimate group of 90 top editors and BMW clients from China. Personifying the transcendence of luxury beyond material comfort, the six-day showcase engaged with the audience on a mindful and spiritual level. From the carefully-curated menus to thoughtful event venues across LUX* Benzilan’s expansive landscape, each encounter manifests the brand attributes of BMW X7 and 7.

“We are privileged to be chosen as the venue for BMW’s showcase for the new X7 and 7 series. LUX* Tea Horse Road Benzilan is renowned for invigorating experiences that enlighten the soul and nurture the body. Nestled at the gateway to the glaciers of Meili Snow Mountain National Park, it has earned the top position among 1,007 hotels and guest houses in Lijiang according to TripAdvisor. There is no better venue to bring BMW’s inspiring journeys to life and for each guest to create memories to last a lifetime,” said Julian Hagger, Executive Vice President, LUX* Asia Pacific Operations and Global Sales and Marketing for The Lux Collective.

LUX* Tea Horse Road Benzilan promises authentic experiences inspired by the ancient Tea Horse Road. Reflecting architectural elements of local wooden residences, it offers tranquil views of the riverside. Each of its 30 rooms and suites is adorned with distinctive Tibetan touches fused with a light colour palette and airy living spaces. A collection of 22 Superior King Rooms including four Interconnecting Rooms, six Superior Twin Rooms and two LUX* Suites offers exceptional accommodation choices. Apart from the resort’s spectacular setting and myriad local activities, a beautiful outdoor swimming pool gives respite after an active day of exploration.

For indulgent dining experiences, fusion Naxi cuisine is on offer in the Chinese restaurant while some of the finest Pu’er teas in the region can be sampled in their teahouse, where daily tea ceremonies take place. Serving up Western delights, Café LUX* and Cha Ma Dao (Tea Horse Road) Library adds to the resort’s repertoire of dining establishments, catering for all occasions.

Perfect for inspiring meetings and events, LUX* Tea Horse Road Benzilan is a natural stage for creative concepts and engaging culinary innovation using fresh local ingredients from each season.

With the rushing Yangtse River and snowy mountains on either side, LUX* Tea Horse Road Benzilan is in the heart of northern Yunnan’s hospitable Tibetan culture. It is the ideal base for discovering the protected Three Parallel Rivers World Heritage site, one of the world’s richest ecosystems.

For more information or reservations, please visit https://www.luxresorts.com/en/china/hotel/teahorseroad/benzilan

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