This Chinese New Year (CNY), Tiger Beer is celebrating with its consumers by sharing an ‘Abundance of Prosperity’ with them. The CNY campaign for the Year of the Rooster will see more than one million Malaysian consumers win cash and prizes worth a total of RM2 million!
Until the end of January, consumers will have the chance to win prizes such as ang-pows worth RM8,888, RM2 rebates on beer purchases, and exclusive sets of Tiger Beer playing cards. All you have to do is purchase any big bottle of Tiger Beer, Heineken Beer, Guinness Stout, or Anchor Beer at coffee shops, food courts, and restaurants, and check the bottle cap liners to see if you’ve shared in the prosperity.
And as if that wasn’t enough, consumers who purchase two big bottles of Heineken or Guinness in participating outlets will be given a “Match and Win” scratch card to put their luck to the test. Winners will receive an immediate redeemable RM2 rebate on their next purchase of a big bottle of Heineken Beer or Guinness Stout.
Making things even more fun this CNY, Tiger Beer Brand Ambassadors and the God of Prosperity will be visiting more than 180 venues around the country, and roving teams will also be out and about to spread the joy to approximately 1,200 additional outlets throughout the month. Attractive promotions, exciting on-ground engagements, and games with cash and prizes await consumers – meaning that no matter where you are celebrating this CNY, Tiger Beer will be close at hand!
When you’re planning your celebrations at home, don’t forget to check out the exclusive CNY packaging on 18-can and 24-can packs of Tiger Beer available at supermarkets and hypermarkets. The special 18-can packs - available at selected Giant and AEON stores throughout Malaysia - also include two sets of exclusive Tiger CNY ang-pow packets – perfect for sharing the abundance of prosperity with family and friends this Lunar New Year.
So this Chinese New Year, be sure to think of Tiger Beer and the rest of Heineken Malaysia Berhad’s award-winning range of iconic brews as you come together to celebrate with friends and family.
For more information on this campaign and the abundance of promotions, as well as the dates and locations of outlet events, please visit
https://www.facebook.com/TigerBeerMY. *These promotions are only open to non-Muslim Malaysians who are 18 years old and above.
*HEINEKEN Malaysia advocates sensible drinking and encourages all consumers to practice Drink Sensibly at all times. For more information on how to Drink Sensibly, please visit
www.drinksensibly.com.my.
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