Dorsett Hospitality International rolls out a C – S – R campaign in aid of the Paediatric Ward of National Heart Institute’s Hospital (Hospital Institut Jantung Negara)

In a move to put smiles on the children’ faces as well as to raise funds for the Paediatric Ward of National Heart Institute’s Hospital (IJN), Dorsett Hospitality International (HKEx Stock Code 2266) led by its Vice Chairman, Datin Jasmine Abdullah have organised a “C-S-R campaign” for the group’s hotels in Malaysia and Singapore.

Campaign named as “C-S-R” which also carries the meaning of “Care,” “Service” and “Responsible,” Datin Jasmine Abdullah together with the hotels’ General Managers from Dorsett Grand Hotels, Dorsett Hotel and Silka Hotels have come together, rolling up their sleeves and clad in aprons to bake special festive cookies for the children; these cookies will then be delivered on December 23, 2014.

In addition to celebrating this special occasion, the group’s Silka Hotels, respectively Silka Maytower Kuala Lumpur, Silka Cheras Kuala Lumpur and Silka Johor Bahru have raised funds via its ‘Adopt-A-Panda Charity Project’.

The fund raising project is currently ongoing; for every panda that is adopted by the public at a cost of only RM48 each, the nett proceeds raised will be channeled to IJN Hospital’s Paediatric Ward. The adopted pandas can then be contributed as a gift to the children by the donor, or the donor can choose to bring it home for their loved ones.

“Dorsett C-S-R campaign is a heart touching project. As a hospitality group that cares and aware of the needs of the less fortunate, our group constantly organises activities to touch the hearts of the needy,” Datin Jasmine Abdullah said.

As a loving and passionate person, Datin Jasmine Abdullah said that doing charity is something that is very close to her heart and very much in line with the group’s on-going initiatives to contribute to the local community in the different locations where the group operates such as in Mainland China, Hong Kong, Singapore, Malaysia and also in the United Kindgom, which represents the group’s first out-of-Asia venture.

In responding to the call of Silka Hotels’ ‘Adopt-A-Panda Charity Project,’ Philanthropist Dato Sri Dr Vincent Tiew together with his associates from the Andaman Group have adopted 150 Pandas. The group has generously decided to give away the adopted pandas as gifts to the children at IJN Hospital’s Paediatric Ward. Other generous individuals and companies who have so far come forward in support of this worthy cause includes Dato Wira Ng, Datin Azliza of Blu Inc, Raja Teh Abdullah and Kenneth Soh of Luen Heng to name a few.

To immediately lend a helping hand to the children diagnosed with various congenital heart diseases in IJN Hospital, members of the public can adopt the Pandas respectively at Silka Maytower Kuala Lumpur, Silka Cheras Kuala Lumpur or Silka Johor Bahru.

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