Tiger Town Makes a Bold Return, Expanding to Kuala Lumpur and Penang This Chinese New Year Tiger Beer’s multi-day event features live performances, interactive games, and a curated local market
Tiger Beer kicked off the Chinese New Year (CNY) with a statement: Tiger Town is back as a multi-day and multi-city event. The returning festival, now expanded to Penang, launched last night at LaLaport Bukit Bintang City Centre, transforming the space into a raw, energetic hub for the brand’s 敢敢冲 (Dare to Charge Forward) spirit. Now in its second year, Tiger Town runs in Kuala Lumpur through 25 January 2026, before charging forward to Gurney Paragon Mall, Georgetown, Penang, from 13 to 15 February 2026. The launch ceremony set the tone for the evening. Members of HEINEKEN Malaysia’s management team struck a ceremonial gong, followed by a display of Tiger rockets and firecrackers that lit up the night, a contemporary nod to traditional festive rituals. The moment peaked with a powerful lion performance, offering a traditional blessing of energy and good fortune for the year ahead. Tiger Town reimagines the CNY gathering as an immersive, high-energy experience, bringing together live m...