Cheers to the Bold with Tiger
23rd November 2022, KUALA LUMPUR – Excitement is in the air this football season, and Tiger wants to pay homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer, Son Heung-min. Son’s incredible story of defying all challenges to become the first Asian player to ever win Premier League’s Golden Boot resonates well with the brand. Tiger believes everyone has an inner tiger ready to be uncaged. An inner tiger who has the power to boldly defy all odds and live their dreams, no matter the obstacles that stand in the way.