Cheers to a Bolder Tomorrow with Tiger this Year of the Dragon
18th December 2023, KUALA LUMPUR – People often set goals for the New Year, but do not always take the time to acknowledge the progress they have made. With the formidable force of the Tiger and the Dragon this Chinese New Year (CNY), Tiger Beer wants Malaysians to celebrate their courageous achievements and be inspired to set even bolder ambitions for the year ahead. This is why the brand is kicking off its CNY 2024 campaign with even more exciting activations and promotions to “Cheers to a Bolder Tomorrow” together.